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Burger King Germany to offer Payback points

In the last quarter of 2015 more than 26 million Payback members throughout Germany will be given the ability to collect loyalty points at more than 500 participating Burger King restaurants nationwide.

The familiar Payback principle applies when ordering food and drinks at Burger King. The customer simply shows their Payback card, collect their points with each Burger King purchase, and then be able to redeem them directly during future visits.

The points collected at Burger Kind are not limited to redemptions at Burger King but can also be redeemed throughout the entire Payback partner network.

In addition, Burger King has announced that it will be launching special offers specifically for Payback members, and making them available through several channels (in-store, offline, online and mobile).

"This partnership adds another building block to our mobile presence for potential and existing Burger King fans. Through this partnership, together with the existing Burger King mobile app, we will keep our 10 million+ app users informed about special offers, promotions, and Burger King news," said Andreas Bork, Vice President for Burger King in Central Europe.

"We are very much looking forward to this collaboration. Burger King is a very attractive partner for our customers. In fact, according to our survey data, over 80% want a partner in the food service industry," added Payback's CEO, Bernhard Brugger.

For Burger King customers who do not yet have a Payback loyalty card, there will be a new, specially designed Burger King Payback card available, with which they can sign in and start collecting points straight away.

Sources: Payback; Burger King / The Marketing Factbook.
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Categorised as:

Customer Experience
Customer Loyalty
Knowing The Customer
Marketing Know-How
Marketing Technology

Have you seen The Customer-Focused Marketing Playbook?

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Get it on Amazon (Kindle/Print)