Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format. With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

Get it on Amazon (Kindle/Print)

Bricks need Clicks for retail growth

Some shoppers continue to prefer self-service while others want store associate assistance and engagement. This includes equipping associates with innovative technology to answer questions and enable a faster check-out experience. Across the retail environment including online, mobile and in the store, technology solutions are helping retailers enable and improve every aspect of the shopper's experience.

Among the study's key findings:

• Some 80% of retail associates agreed that improving in-store communication between staff and managers would have a significant positive effect on shopper satisfaction.
• Forty-five percent of shoppers would buy at least 50% more merchandise from retailers that provided better customer service.
• Almost six in 10 shoppers (58%) have a better shopping experience when store associates use handheld mobile computers to provide pricing and product availability information. More than 65% of store associates agreed that they could better serve customers with these technologies.
• Retailers could recover up to 68% of out-of-stock (OOS) incidents if they are prepared to offer shoppers the option to order the items before leaving the store and shipping the items to their homes.
• 61% of store associates offered purchase and ship options beyond traditional in-store purchases. Approximately 35% of store associates were able to offer online or mobile ordering with in-store pick up for OOS items and 30% could ship OOS items bought in-store to shoppers' homes.
• Mobile point of sale (MPOS) solutions enhanced the experience of 48% of shoppers while 52% of retail associates recognised the positive effect of mobile checkouts.
• 54% of all store associates still report that shoppers are better connected to product information than they are, but retailers are closing the gap as this figure dropped 5% from last year.
• 60% of surveyed retail associates recognised the positive effect of mobile loyalty account access on the shopper experience.
• 81% of Generation Y shoppers and nearly three-quarters (73%) of Generation X shoppers had used their personal mobile device for shopping-related activities.
• Less than one-third (29%) of shoppers reported finding information faster on their smartphones than asking a store associate for help.

"Retailers have better equipped their stores and associates with technology in a meaningful way during the past six years, resulting in a better shopping experience and a significant leap in in-store shopper satisfaction," concluded Eduardo Conrado, senior vice president of marketing for Motorola Solutions. "By enabling more associates with technology and offering self-service shopping options, retailers are not only increasing sales but also driving greater customer satisfaction."

Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format.

With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

You'll learn to sell yourself, sell your products, and sell your brand on the internet, writing high-conversion landing pages, social media posts, and more. You'll start attracting customers you didn’t even know existed, and learn the top trade secrets for customer retention.

You'll become a lean, mean selling machine. See how the experts do it and learn to adapt what they've done for your own profit. You'll learn to write strong, powerful, effective sales copy, whether it's for a sales script, sales letter, flyer, insert, advert or just about anything else.

You'll learn how to sell whether you're selling by telephone, by mail, or even meeting prospects face-to-face. You'll find out how to size them up, present yourself, nail down their true needs, close the sale, and learn to tackle the tricky ones.

You'll discover the biggest secrets of successful direct mail sellers, sales letter writers, and how to segment and choose the right prospects for each campaign.

Get it on Amazon (Kindle/Print)