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Half of consumers are happy with digital payments

And it's all thanks to the Covid-19 pandemic

The COVID-19 pandemic shed light on the influence of these digital payment services - as they grew market share and consumers accelerated their usage and adoption of these products. The paper, entitled State of the Union: Global Digital Payments and Fintech Ecosystem, analyzes these shifts and other trends prevalent within the industry.

"With nearly 3 in 5 people using at least one type of digital payment service in their day-to-day spending, the State of the Union report shows the importance of digital commerce for consumers around the globe," said Kiran Pookote, director of business strategy at Discover. "These statistics reflect the impact of COVID-19 on digital behavior and the ways it will continue to shape the economy post-pandemic."

In order to address these trends, partnerships between fintechs and payment companies will likely be critical, highlighting the need to work together on developing technologies for the evolving payments ecosystem. Eighty six percent of fintech vendors said they are reliant on payment companies to help them implement payment technologies.

"Fintechs looking to quickly innovate and address customer demand on a global scale can benefit from pursuing partnerships with a company like Discover Global Network - that provides them with customized payment solutions, expertise and has a history of successful partnerships," said Pookote, who will be at Money 20/20 in Las Vegas and able to further discuss the findings.

Key findings from the paper included:

• Impact of COVID-19 On Digital Payments
  Globally, 1 in 3 consumers said they began using digital payments for the first time within the last year, while more than half (52%) said they transitioned all or most of their in-store spending to online. Further, 49% say they are now more comfortable with making digital payments as a result of COVID-19.
• Consumer Shift to Digital Wallets
  According to the report, in 2020, digital wallets are reported to represent 27% of in-store spending, 41% of e-commerce spending and 46% of mobile commerce spending. By 2025, digital wallets are projected to account for more than US$10 trillion in global transaction volume between in-store and e-commerce.
• Partnerships for Fintech Vendors are Key
  Nearly 9 out of 10 fintech vendors said contactless payments and linking loyalty programs and rewards to a customer's payment card were relevant to their business needs. Some 78% of fintechs indicated they currently partner or work with a payment network, and an additional 18% said while they don't currently, such a partnership is possible.
• Global Payment Adoption
  Digital wallets ranked as the most widely used digital payment service overall, with respondents in Singapore (74%), India (70%) and China (61%) exhibiting the highest increase in usage. In these markets, many digital wallets have evolved into "super apps," encompassing a wide range of services, from payments to purchasing movie tickets to insurance.

Have you seen The Marketing Factbook?

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This comprehensive marketing guide has 400+ packed pages of marketing strategy, trends, best practices, do's and don'ts, practical know-how, facts and figures, and tons of ideas to boost sales revenue, market share, ROI, and profits. It's the report no marketer can afford to be without.

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