BRIANWOOLF.COM

Welcome Marketing & Loyalty Speaking & Connecting Brian's View Books by Brian Marketing Studies Contact Us

Have you seen The Customer-Focused Marketing Playbook?

This comprehensive and practical guide to the latest ideas in customer-focused marketing hands you over 200 packed pages of strategy, best practices, do's and don'ts, practical know-how, facts and figures, and ideas to optimise your marketing strategy, boost sales, market share, increase ROI and profit.

Get it on Amazon (Kindle/Print)

Brand loyalty programs are critical during a pandemic

But what are customers' true reward expectations?

Almost all (97%) American adults now participate in loyalty programs and expect significant rewards from the brands they buy, according to a study from daVinci Payments that identified the top brands in loyalty among many other key customer loyalty insights.

The daVinci Loyalty Study, highlighted the importance of loyalty rewards and experience in growing and sustaining loyal customers. During a time when marketers in many industries are unable to engage customers using tactics relied on before the outbreak of COVID-19, maintaining brand loyalty is crucial to hold on to a core customer base.

"The insights from this study identify the importance of loyalty programs and making enrollment, engagement and reward distribution mobile-first and easy to use. They also identify the importance of prioritizing reward choice and relevancy based on specific customer base, product usability and traits," explained Rodney Mason, daVinci Payments' Chief Revenue Officer.

The study revealed consumers' favourite loyalty programs by brand and also identified the best loyalty programs by industry, along with the industries with the highest loyalty program participation rates and regional brands that are outperforming national brands despite their limited reach.

In total, 161 brands were identified as having a consumer favorite loyalty program. It is no surprise that the runaway favorite has enrolled 75% of all US adults. But many regional, smaller brands punched above their weight in recognition, in large part because they simply offer the kind of loyalty programs their customers cannot find from large national brands.

Among the favourite brands cited for their loyalty initiatives were 7-Eleven, AT&T, Alaska Airlines, Amazon, Ah Yes!, American Airlines, American Express, Auto Zone, Bath and Body Works, Best Buy, Coke, Costco, CVS, Discover Card, Fetch Rewards, Game Stop, Hilton, iBotta, Kellogg's, Marriott, Pepsi, Rakuten, Starbuck's, State Farm, Southwest Airlines, Speedway, Uber, Ulta Beauty and Walgreens.

Sources: DaVinci Payments / The Marketing Factbook.
Copyright © 2020 - 2025 The Marketing Factbook.

Categorised as:

Customer Experience
Customer Loyalty
Knowing The Customer
Marketing Know-How
Marketing Technology

Have you seen The Customer-Focused Marketing Playbook?

Learn the insider's tricks and techniques to turn every customers into a 'super spreader' for your brand. It's better than free advertising. Once you start this ball rolling, your brand can grow rapidly through word-of-mouth, advocacy, influencers, and customer loyalty. Super-charge your company's marketing strategy, build up your market share, and make more sales through repeat business and customer loyalty.

Find out what works - and what doesn't - and who's succeeded, and how they did it. See how the world's top brands keep their competitive edge against all odds.

The Customer-Focused Marketing Playbook walks you step-by-step through the techniques, metrics, reporting, analysis, marketing models, technologies, tools and innovations for successful marketing strategies - both traditional and emerging - with expert guidance from thought leaders in every major market. Find out the best ways to gather, analyse, and act on customer data to increase profitability, build your brand, empower your customers, beat the competition, reduce churn, and increase customer profitability. This is a marketing book you simply can't afford to be without.

This book aims to hand you all the facts, figures and research data you need for the best decisions for a more profitable, more engaging marketing strategy. It also highlights all the facts, forecasts and trends identified by our experts from the global Marketing Factbook's vast database of market data, news, studies, research and articles, and presents you with an invaluable library of ideas and practical support you can call upon at will.

With The Customer-Focused Marketing Playbook at your side, you'll have instant access to a true goldmine of easily adaptable and up-to-date strategies, walk-throughs, trends, research and market data, plus all the supporting arguments you need to build a solid, profitable marketing strategy.

Get it on Amazon (Kindle/Print)