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Have you seen The Customer Experience Factbook?

In this 180+ page report, you'll find all the information and support you need to build a profitable, effective CX Improvement Program that spans every part of your business. You'll be able to implement and manage meaningful and profitable change, and grow your bottom line despite a slowing economy.

Get it on Amazon (Kindle/Print)
 

UK consumers' coupon usage reaches 99%

With coupon usage by UK supermarket shoppers surging to 99%, and coupon redemptions increasing 37% over last year, consumers are saving £3.2 billion annually, according to research by coupon experts Valassis.

Forty-three percent of consumers save at least £5 a month, a 4% rise on 2014, while 19% of consumers save at least £10 a month, showing the positive impact of coupon redemption on household budgets.

The survey also found that 18% of consumers say they feel better off than a year ago, while the proportion who say they are worse off is 28%, a 2% decline over last year.

However there are notable differences in social classes and age groups. While 22% of ABs feel better off, only 12% of DEs do, and just 14% of the 45-54 age group feel better off compared with 28% of 16-24 year olds. Despite the recent upturn in the economy there are certain demographics still feeling the pinch.

Charles D'Oyly, managing director at Valassis, commented: "The survey findings show an increase in coupon use across British society and the significant savings for shoppers. Consumers see some improvement in their personal financial outlook while continuing to use coupons as a means to stretch their household budgets."

While the amount of consumers receiving coupons through the post or at the till has remained the same, the internet is growing as a source of coupons to consumers, with more than one third of consumers downloading offers.

Consumers' allegiance and where they shop has been a frequent topic in the news in recent years. The Valassis survey shows an increase of 14% in shoppers who say they 'will not shop around' compared with 5% a year ago, while 78% of shoppers 'will shop around to some extent'.


Sources: Valassis /
The Marketing Factbook.
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    Categorised as:

  • Customer Experience
  • Customer Loyalty
  • Knowing The Customer
  • Marketing Know-How

Have you seen The Customer Experience Factbook?

In this 180+ page report, you'll find all the information and support you need to build a profitable, effective CX Improvement Program that spans every part of your business.

You'll be able to implement and manage meaningful and profitable change, and grow your bottom line despite a slowing economy. Grab this goldmine of easily adaptable and up-to-date strategies, walk-throughs, trends, technologies, research, suppliers and partners, plus all the supporting arguments you need to build a solid CX strategy.

While most marketers could list maybe a dozen key points for improving their brand's Customer Experience (CX), the researchers and writers at The Marketing Factbook have identified FORTY main 'CX Keys' which will help you drive your customers to new levels of delight, loyalty, advocacy and profitability.

The areas in which customers have direct contact with your organization are perhaps the most obvious places in which CX improvements can be made, and this report addresses all 24 of these 'Direct CX Keys', applicable to offline and online businesses alike.

At the same time there are many other areas that indirectly affect CX (such as the supply chain, policies and processes) in which every business can make simple but far-reaching improvements. This report guides you through the problems and solutions for all 16 of these 'Indirect CX Keys', many of which are often forgotten or under-played even in the best CX strategies.

Get it on Amazon (Kindle/Print)
 
Copyright © 2001-2025 Peter J. Clark