For marketers seeking to use Facebook to promote their brands, there are several tips and tricks that can optimise those social media campaigns, according to research report from Buddy Media.
The report, entitled 'A Statistical Review for the Retail Industry: Strategies for Effective Facebook Wall Posts', identified the key variables that influence the performance of brand posts on Facebook, specifically for the retail industry.
The company analysed user engagement with existing Facebook wall posts from nearly 100 of the world's largest retail brands during the first six months of 2011, examining three main success metrics for those posts:
Among the strategies identified as having the greatest impact:
"Social media is changing the way people buy and sell online, as the majority of online shoppers trust recommendations from friends more than any other source," concluded Buddy Media CEO, Michael Lazerow.
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