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Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format. With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

Get it on Amazon (Kindle/Print)
 

Setting up a Facebook marketing strategy

For marketers seeking to use Facebook to promote their brands, there are several tips and tricks that can optimise those social media campaigns, according to research report from Buddy Media.

The report, entitled 'A Statistical Review for the Retail Industry: Strategies for Effective Facebook Wall Posts', identified the key variables that influence the performance of brand posts on Facebook, specifically for the retail industry.

The company analysed user engagement with existing Facebook wall posts from nearly 100 of the world's largest retail brands during the first six months of 2011, examining three main success metrics for those posts:

  1. 'Like' Rate: the number of 'likes' as a percentage of fan base;
  2. Comment Rate: the number of comments as a percentage of fan base;
  3. Engagement Rate: a combination of the first two rates, factoring in the actual size of the fan base.

Among the strategies identified as having the greatest impact:

"Social media is changing the way people buy and sell online, as the majority of online shoppers trust recommendations from friends more than any other source," concluded Buddy Media CEO, Michael Lazerow.


Sources: Buddy Media /
The Marketing Factbook.
Copyright © 2011 - 2025 The Marketing Factbook.

    Categorised as:

  • Knowing The Customer
  • Marketing Know-How

Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format.

With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

You'll learn to sell yourself, sell your products, and sell your brand on the internet, writing high-conversion landing pages, social media posts, and more. You'll start attracting customers you didn’t even know existed, and learn the top trade secrets for customer retention.

You'll become a lean, mean selling machine. See how the experts do it and learn to adapt what they've done for your own profit. You'll learn to write strong, powerful, effective sales copy, whether it's for a sales script, sales letter, flyer, insert, advert or just about anything else.

You'll learn how to sell whether you're selling by telephone, by mail, or even meeting prospects face-to-face. You'll find out how to size them up, present yourself, nail down their true needs, close the sale, and learn to tackle the tricky ones.

You'll discover the biggest secrets of successful direct mail sellers, sales letter writers, and how to segment and choose the right prospects for each campaign.

Get it on Amazon (Kindle/Print)
 
Copyright © 2001-2025 Peter J. Clark