Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format. With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

Get it on Amazon (Kindle/Print)

Canadian consumers embrace cause marketing

The survey found that "hot button" topics tend to dominate consumers' interest when it comes to choosing the most important social issues on their minds.

For example, healthcare, children's issues and education were rated "very important" by 50% of respondents. Surprisingly, given the rising consumer interest in green products and global warming, green issues were rated "very important" by only 46% of respondents.

"They may be known for modesty but, when it comes to businesses that support social causes, Canadians have no issue with some good old fashioned bragging," said Andrew Souvaliotis, chief impact officer of Air Miles for Social Change. "If companies need any further incentive to act responsibly, this research demonstrates that their customers not only want to know about their efforts but that it could be very good for business."

When it comes to supporting causes they care about, the study found that Canadian consumers put their money where their mouth is. Some two thirds of respondents (67%) reported making a monetary donation to a cause. Nearly as many (63%) reported making non-monetary donations and more than half (55%) said that they buy and/or sell products to support the charities they consider most important.

Perhaps the most surprising finding was that nearly two thirds of respondents (59%) said they were willing to pay more for products to support a good cause. And, of those who were willing to pay more, 18% said they were already paying a premium to support their favourite causes.

Respondents were overwhelmingly supportive of companies that align themselves with a cause and those that promote their relationships with that cause. For example:

• Most respondents (84%) agreed that it is important for a company to officially support a cause. A similar percentage said that when a company communicates its support of a social issue, it improves the company's reputation.
• Three quarters also mentioned that they would like companies to make them aware of the social issue they are supporting, and half of respondents said they would like to be informed whenever possible of a company's efforts for a cause.
• Despite the buzz they generate, however, celebrities were found to be the least influential in drawing consumer attention to a company's social cause, with only 4% ranking them a "very strong influence". Family and friends, news reports, and information from charities themselves were the top three influencers.

"All things being equal, many consumers would rather do business with a company that stands for something beyond profits," concluded John Gustavson, president and CEO for the CMA. "Consumers are looking for more meaningful brand experiences and are voting with their wallets for ethical companies and quality brands that also reflect their social and environmental values."

Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format.

With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

You'll learn to sell yourself, sell your products, and sell your brand on the internet, writing high-conversion landing pages, social media posts, and more. You'll start attracting customers you didn’t even know existed, and learn the top trade secrets for customer retention.

You'll become a lean, mean selling machine. See how the experts do it and learn to adapt what they've done for your own profit. You'll learn to write strong, powerful, effective sales copy, whether it's for a sales script, sales letter, flyer, insert, advert or just about anything else.

You'll learn how to sell whether you're selling by telephone, by mail, or even meeting prospects face-to-face. You'll find out how to size them up, present yourself, nail down their true needs, close the sale, and learn to tackle the tricky ones.

You'll discover the biggest secrets of successful direct mail sellers, sales letter writers, and how to segment and choose the right prospects for each campaign.

Get it on Amazon (Kindle/Print)