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Have you seen The Marketing Operations Playbook?

Learn the insider's tricks and techniques to super-charge your company's marketing operations, build up your market share, make more sales through repeat business and customer loyalty, and prove your marketing's true worth through analysis and reporting.

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Maritz challenges stakeholder engagement ideas

The Maritz Institute has published a white paper that delves into the latest scientific research on human motivation and behaviours, and challenges established business beliefs, calling for a whole new 'multi-stakeholder approach' to business.

The paper, entitled 'The Game Has Changed: A New Paradigm for Stakeholder Engagement', was researched and written to help business leaders navigate today's business environment and more effectively engage all of their stakeholders, including employees, partners and customers.

"People are increasingly sceptical about their relationships with businesses," warned Mary Beth McEuen, vice president and executive director at The Maritz Institute. "Whether they are customers, channel partners or employees, all are looking for relationships with organisations they can trust, that care, and that align with their own values. To succeed in the post-recession era, businesses will need to get in touch with people, and understand what is both meaningful and motivating on a personal level."

A fresh perspective about business, about people, and about what really drives mutually-beneficial relationships, has already become imperative in today's business world, the paper argues. For business leaders to achieve these relationships, Maritz advises adopting three core principles for better business practice:

Understand what makes people tick
Re-examine assumptions about human nature and behaviour, based on the latest scientific research;
One size still won't fit all
Understand your stakeholders as people and seek to engage with them in ways they find meaningful and motivating;
Be people-centric
Genuinely see people as the centre of business strategy, with the goal of serving people and creating shared value - as opposed to the previous mindset of extracting value from people.

The full white paper has been made available for free download from the Maritz web site - click here (PDF document; no registration needed). Additional video and interactive content on the topic of engagement is also available click here.

Sources: Maritz / The Marketing Factbook.
Copyright © 2011 - 2025 The Marketing Factbook.

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Have you seen The Marketing Operations Playbook?

The Marketing Operations Playbook walks you step-by-step through the techniques, metrics, reporting, analysis, marketing models, technologies, tools and innovations for successful marketing strategies - both traditional and emerging - with expert guidance from thought leaders in every major market.

Find out the best ways to gather, analyse, and act on customer data to increase profitability, build your brand, empower your customers, beat the competition, reduce churn, and increase customer profitability. This is the marketing book you can't afford to be without.

Find out what works - and what doesn't - and who's succeeded, and how they did it. See how the world's top brands keep their competitive edge against all odds.

This comprehensive and practical guide to the latest ideas in marketing operations hands you over 200 packed pages of strategy, best practices, do's and don'ts, practical know-how, facts and figures, and ideas to optimise your marketing strategy, boost sales, market share, increase ROI and profit.

This book aims to hand you all the facts, figures and research data you need for the best decisions for a more profitable, more engaging marketing strategy. It also highlights all the facts, forecasts and trends identified by our experts from the global Marketing Factbook's vast database of market data, news, studies, research and articles, and presents you with an invaluable library of ideas and practical support you can call upon at will.

With The Marketing Operations Playbook at your side, you'll gain to a true goldmine of easily adaptable and up-to-date strategies, walk-throughs, trends, research and market data, plus all the supporting arguments you need to build a solid, profitable marketing strategy: All the know-how, strategies and ideas you need to get your own Marketing Playbook right, first time.

Get it on Amazon (Kindle/Print)