Have you seen The Customer Experience Factbook?

In this 180+ page report, you'll find all the information and support you need to build a profitable, effective CX Improvement Program that spans every part of your business. You'll be able to implement and manage meaningful and profitable change, and grow your bottom line despite a slowing economy.

Get it on Amazon (Kindle/Print)

Brands losing face for not serving tablets properly

The report, which surveyed both customers and retailers, revealed that more than three quarters of consumers say a dissatisfying shopping experience using a tablet would impact their opinion of a brand. Furthermore, 67% of shoppers stated that it would make them reluctant to recommend the retailer to family and friends.

The way in which consumers are using tablet devices is also shaping the shopping experience. Almost half (46%) of UK tablet owners use them most often at home while watching the television rather than using them when out and about - illuminating a crucial difference between tablets and smartphones and highlighting the importance of "second screening" as a trend. However, this aspect of tablet use may change as 4G networks and free Wi-Fi hotspots proliferate and encourage online browsing on the move.

The white paper also revealed why tablets should be high on retailers' priority lists for adapting to 'showrooming' trends; two thirds of consumers use their tablets to research products online and a similar proportion (63%) check prices and look up store information.

In fact, the report reveals that almost a third (31%) of shoppers want tablet optimised sites to offer an experience that is similar to the desktop but adapted to a tablet's screen and capabilities. It also emerges that shoppers draw a clear distinction between tablets and smartphones and want the experience on each to be tailored to that device, with one consumer complaining that they "hate having to pinch and zoom in all the time" when using their tablet.

"Retailers cannot afford to neglect tablets as shopping devices. Consumers are increasingly using tablets to research and purchase, and they have certain expectations that brands will need to meet if they are to encourage repeat visits and recommendations," concluded Carin van Vuuren, CMO for Usablenet. "Tablets - and particularly their generous screen size - hold great potential for retailers to connect with existing and potential customers. Brands should make sure they make the most of this."

Have you seen The Customer Experience Factbook?

In this 180+ page report, you'll find all the information and support you need to build a profitable, effective CX Improvement Program that spans every part of your business.

You'll be able to implement and manage meaningful and profitable change, and grow your bottom line despite a slowing economy. Grab this goldmine of easily adaptable and up-to-date strategies, walk-throughs, trends, technologies, research, suppliers and partners, plus all the supporting arguments you need to build a solid CX strategy.

While most marketers could list maybe a dozen key points for improving their brand's Customer Experience (CX), the researchers and writers at The Marketing Factbook have identified FORTY main 'CX Keys' which will help you drive your customers to new levels of delight, loyalty, advocacy and profitability.

The areas in which customers have direct contact with your organization are perhaps the most obvious places in which CX improvements can be made, and this report addresses all 24 of these 'Direct CX Keys', applicable to offline and online businesses alike.

At the same time there are many other areas that indirectly affect CX (such as the supply chain, policies and processes) in which every business can make simple but far-reaching improvements. This report guides you through the problems and solutions for all 16 of these 'Indirect CX Keys', many of which are often forgotten or under-played even in the best CX strategies.

Get it on Amazon (Kindle/Print)