Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format. With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

Get it on Amazon (Kindle/Print)

Shoppers use mobile in-store but very few buy

The inaugural 'Reality of Retail' report was created to help brands and retailers understand the new realities and opportunities presented by disruptive changes in shopping behaviour.

Purchases in brick-and-mortar stores still accounted for over 94% (some US$4.4 trillion) of all retail sales in the US in 2014. The report focuses on shopper behaviour inside these stores, surveying consumers' use of mobile devices in-store, the effectiveness of retail loyalty programmes, and the effectiveness of traditional in-store marketing tactics along the shopper's path to purchase.

Highlights from the report's findings included:

• Shoppers are not doing all their research online
  Around half of the shoppers surveyed (53%) said they prefer to research products in-store and more than half (57%) of the lucrative 18-24 age group said they prefer to research product information in-store instead of online.
• Shoppers are using mobile in-store to purchase online
  The majority of the shoppers surveyed (75%) said they regularly use mobile in-store, and 25% of shoppers said they actually use their mobile devices while in stores to make a purchase online (the 'showrooming' phenomenon).
• In-store marketing tactics must change
  More than half of shoppers (56%) still think that advertising is important to their purchase decision in-store, but only 12% of shoppers feel the in-store sales associate is an important touch-point in a purchase decision.
• Loyalty programmes may not be driving loyalty
  Only 46% of shoppers who use loyalty programmes consider them to be important in their decision to purchase, and 71% of those who use loyalty programmes said they still use their mobile devices for price comparisons.

"We know the rapidly accelerating growth and adoption of technology is disrupting retail as shoppers are researching and buying online; and yet we also know that the overwhelming majority of retail dollars spent by shoppers is still within bricks-and-mortar," concluded Gary Lee, CEO for InReality. "Traditional in-store marketing is still critically important to shoppers, but technology, especially mobile, is having an impact on the store-changing the shopper's path to purchase and calling for brands and retailers to start rethinking in-store strategies."

Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format.

With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

You'll learn to sell yourself, sell your products, and sell your brand on the internet, writing high-conversion landing pages, social media posts, and more. You'll start attracting customers you didn’t even know existed, and learn the top trade secrets for customer retention.

You'll become a lean, mean selling machine. See how the experts do it and learn to adapt what they've done for your own profit. You'll learn to write strong, powerful, effective sales copy, whether it's for a sales script, sales letter, flyer, insert, advert or just about anything else.

You'll learn how to sell whether you're selling by telephone, by mail, or even meeting prospects face-to-face. You'll find out how to size them up, present yourself, nail down their true needs, close the sale, and learn to tackle the tricky ones.

You'll discover the biggest secrets of successful direct mail sellers, sales letter writers, and how to segment and choose the right prospects for each campaign.

Get it on Amazon (Kindle/Print)