Have you seen The Customer Experience Factbook?

In this 180+ page report, you'll find all the information and support you need to build a profitable, effective CX Improvement Program that spans every part of your business. You'll be able to implement and manage meaningful and profitable change, and grow your bottom line despite a slowing economy.

Get it on Amazon (Kindle/Print)

The seven habits of effective marketers

The report, entitled '7 Habits of Effective Marketing Organisations', was compiled to develop a better understanding of how organisations are currently thinking about investments in their marketing programmes, systems, and people.

The study found that the top seven habits of the most advanced marketers currently include:

1. Establish benchmarks and encourage oversight
   With more revenue responsibility than ever before, marketers have to attain C-suite buy-in and must also use new technology to help establish measurement standards.
2. Retain to acquire
   Customer retention metrics are vital for planning processes and marketers must pay attention to retention by increasing the information exchange between retention and acquisition teams and by placing values on retained customers.
3. Balance brand and direct marketing
   Marketers should strike a balance between direct and brand ads and traditional and digital, and when it comes to the budgeting process, companies should use digital in conjunction with traditional marketing to enhance response rates.
4. Target and publish for budget season
   Content marketing is key for companies with longer sales cycles and branding efforts should be timed to coincide with corporate budget season (which is August through October for 40% of companies).
5. Hire and train for tomorrow
   As more organisations are focused on data-driven marketing, the necessary skill sets are expanding and evolving and the three biggest shifts concern the intersection of marketing with data and technology, the increased demand for content creation and management, and the need for improved user experience.
6. Be ready for the upturn
   With hopes of an economic turnaround, 56% of respondent companies are planning for a larger budget in 2011 compared to 2010.
7. Take advantage of technology
   Companies adopting the right marketing technologies will have a competitive advantage and newer technologies such as marketing automation and marketing resource management are quickly growing with a number of companies planning implementations or evaluating the technology.

The full report has been made available for free download from Eloqua's web site - click here (free registration required).

Have you seen The Customer Experience Factbook?

In this 180+ page report, you'll find all the information and support you need to build a profitable, effective CX Improvement Program that spans every part of your business.

You'll be able to implement and manage meaningful and profitable change, and grow your bottom line despite a slowing economy. Grab this goldmine of easily adaptable and up-to-date strategies, walk-throughs, trends, technologies, research, suppliers and partners, plus all the supporting arguments you need to build a solid CX strategy.

While most marketers could list maybe a dozen key points for improving their brand's Customer Experience (CX), the researchers and writers at The Marketing Factbook have identified FORTY main 'CX Keys' which will help you drive your customers to new levels of delight, loyalty, advocacy and profitability.

The areas in which customers have direct contact with your organization are perhaps the most obvious places in which CX improvements can be made, and this report addresses all 24 of these 'Direct CX Keys', applicable to offline and online businesses alike.

At the same time there are many other areas that indirectly affect CX (such as the supply chain, policies and processes) in which every business can make simple but far-reaching improvements. This report guides you through the problems and solutions for all 16 of these 'Indirect CX Keys', many of which are often forgotten or under-played even in the best CX strategies.

Get it on Amazon (Kindle/Print)