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Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format. With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

Get it on Amazon (Kindle/Print)
 

Social media's playing havoc with Christmas

In the run up to the retail 'golden quarter', research from Rakuten's Play.com has again highlighted the growing role that social media and sharing sites are playing in the holiday shopping period, reinforcing the importance of a true multi-channel retail strategy.

Shoppers in the UK will spend a staggering £4.6 billion in the two weeks between 3rd and 17th December 2013, according to figures from IMRG and Capgemini, so there is a lot at stake for retailers, both online and offline.

The study noted a distinct increase in the trend for 'discovery shopping', whereby shoppers are driven to purchase through social sharing sites such as Pinterest of Fancy, based on recommendations from crowd communities. For example, Play.com saw traffic coming from Pinterest increase 200% in a year.

Furthermore, web searches through mobile devices have also increased and now account for around one third of all visits to Play.com, highlighting the increasing power of this channel for product discovery. Consumer confidence in shopping through the mobile channel is on the rise, with almost one quarter (23%) of all retail sales through Play.com's 3,000 merchants taking place through a mobile device, up 53% in one year.

"Christmas is still a while away, but it's no longer a case of 'ready your website and shoppers will come'. Retailers now need to think much more carefully about the channels in which invest in and optimise; there's no one-size-fits-all model and the trends we've seen recently highlight the growing role of social discovery and multi-channel offerings in the retail mix."

Traditional social media channels are also expected to be invaluable both for product discovery and customer service during the holiday shopping season. In fact, social media drove around £2 million pounds worth of gross merchandise sales for Play.com in 2012, and the company's own research showed that shoppers who engage with the brand on Facebook go on to spend some 24% more than those who do not engage socially.


Sources: Rakuten; Play Com /
The Marketing Factbook.
Copyright © 2013 - 2025 The Marketing Factbook.

    Categorised as:

  • Knowing The Customer
  • Marketing Know-How

Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format.

With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

You'll learn to sell yourself, sell your products, and sell your brand on the internet, writing high-conversion landing pages, social media posts, and more. You'll start attracting customers you didn’t even know existed, and learn the top trade secrets for customer retention.

You'll become a lean, mean selling machine. See how the experts do it and learn to adapt what they've done for your own profit. You'll learn to write strong, powerful, effective sales copy, whether it's for a sales script, sales letter, flyer, insert, advert or just about anything else.

You'll learn how to sell whether you're selling by telephone, by mail, or even meeting prospects face-to-face. You'll find out how to size them up, present yourself, nail down their true needs, close the sale, and learn to tackle the tricky ones.

You'll discover the biggest secrets of successful direct mail sellers, sales letter writers, and how to segment and choose the right prospects for each campaign.

Get it on Amazon (Kindle/Print)
 
Copyright © 2001-2025 Peter J. Clark