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Have you seen The Marketing Factbook?

The Marketing Factbook will help you up your marketing game, walking you through the techniques, metrics, reporting, analysis, marketing models, technologies, tools and innovations you need for a hgih-profit, high-rentention marketing strategy. This comprehensive marketing guide has 400+ packed pages of marketing strategy, trends, best practices, do's and don'ts, practical know-how, facts and figures, and tons of ideas to boost sales revenue, market share, ROI, and profits.

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Marketers advised to go on the offensive for loyalty now

Post-pandemic customer loyalty is the next big prize

Businesses should go on the offensive now to implement personalization at scale, create innovative marketing approaches, and adopt differentiating technology and best-in-class security to deliver enhanced post-pandemic customer experiences, according to technology research and advisory firm Information Services Group (ISG).

Any business that didn't already have a strong need to use technology to improve operational costs or customer service will definitely have one now, the company warned. According to John Westfield, a partner at ISG Consumer Services, "The opportunity exists to create a whole new set of industry-wide standards. Offensive-minded organizations will scale capabilities and introduce new paradigms in ways that didn't seem possible even one year ago."

In fact enhanced customer loyalty programs, buoyed by innovative ways to find and communicate with customers, are set to encourage new forms of customer interaction as pandemic restrictions are lifted around the world.

As a result, businesses should now start to identify which processes can remain remote and which ones can be automated, and then leverage artificial intelligence (AI) and machine learning to capitalize on customer data.

Businesses of all sizes will also need to ensure that their social collaboration tools, IT infrastructure, privacy, security and productivity standards and governance can meet sustained virtual demand.

"It's time to abandon "it's been this way for years" norms and drive changes in every aspect of customer experience," Westfield concluded. "Jointly developed and delivered innovation will take vendor relationships into the future, and dynamic pricing for different customer segments will increase loyalty and revenue. Going on the offensive and shifting investments into specific business outcomes is what's required now."


Sources: ISG / The Marketing Factbook.
Copyright © 2021 - 2025 The Marketing Factbook.

    Categorised as:

  • Customer Experience
  • Customer Loyalty
  • Knowing The Customer
  • Marketing Know-How
  • Marketing Technology

Have you seen The Marketing Factbook?

The Marketing Factbook will help you up your marketing game, walking you through the techniques, metrics, reporting, analysis, marketing models, technologies, tools and innovations you need for a hgih-profit, high-rentention marketing strategy.

This comprehensive marketing guide has 400+ packed pages of marketing strategy, trends, best practices, do's and don'ts, practical know-how, facts and figures, and tons of ideas to boost sales revenue, market share, ROI, and profits. It's the report no marketer can afford to be without.

Find out the best ways to gather, analyse, and act on customer data to increase profitability, build your brand, empower your customers, beat the competition, reduce churn, and increase customer profitability.

Find out what works and what doesn't, who's succeeded and how they did it, and how the world's top brands keep their competitive edge against all odds. This report gives you the data you need for the best decisions for a more profitable, more engaging marketing strategy.

Get the hard facts, forecasts and trends identified by our experts from the global Marketing Factbook's vast database of market data, studies, research and white papers, and gain an invaluable library of ideas and practical support you can call upon at will.

With The Marketing Factbook at your side, you'll have a true goldmine of easily adaptable and up-to-date strategies, walk-throughs, trends, research and market data, plus all the supporting arguments you need to build a solid, profitable marketing strategy: All the know-how, strategies and ideas you need to get your own Marketing Playbook right, first time.

Get it on Amazon (Kindle/Print)
 
Copyright © 2001-2025 Peter J. Clark