Have you seen The Customer Experience Factbook?

In this 180+ page report, you'll find all the information and support you need to build a profitable, effective CX Improvement Program that spans every part of your business. You'll be able to implement and manage meaningful and profitable change, and grow your bottom line despite a slowing economy.

Get it on Amazon (Kindle/Print)

Alliance Data unveils MyLoyalty App

Retailers and customers may choose from a variety of features including the ability to apply for a store-brand credit card, make purchases with the MyDigitalCard, and earn and redeem rewards at the point of sale.

The app features in-built loyalty account management so that customers can easily manage their rewards and card account on the go, as well as location-based messaging via MyMessages, including geofence and beacon location services for all major malls in America.

"Retailers are continually seeking the best ways to connect and interact with their most loyal customers," said Sheryl McKenzie, vice president of product and capabilities for Alliance Data's card services business. "Through the App's MyMessages feature, customers may enable in-app offers, rewards and marketing messages. When you couple that with our location-aware features, retailers can communicate when the message is most relevant - when the customer is near a mall or in a store. That connection creates powerful engagement."

The MyLoyalty App is available immediately, with retailers that have launched already including Marathon and Trek, with additional brands such as Toyota, Lexus, New York & Company, Catherines, Venus and West Elm launching soon.

Retailers can choose to launch and customize a stand-alone app or use the seamless plugin within their existing brand app. The apps will offer brands a quick-to-market and easy-to-use loyalty and payments solution that works on both Apple and Android devices.

"Our customers are busy women who are always on the go, the upcoming launch of our new industry-leading mobile app experience will be the perfect technology to support their active lifestyles," said Milton Pappas, chief digital officer at New York & Company. "We will be able to easily integrate Alliance Data's MyLoyalty App plugin into our New York & Company app, so that our customers can pay with their NY&C Rewards Credit Card and manage their account from the convenience of their mobile device."

The app also enables the collection and analysis of transaction (SKU-level) data, allowing brands to deliver a more personalised shopping experience. Alliance Data's own figures indicate that its retail cardmembers spend an average of 31% more per transaction when they use their digital card, versus their plastic card.

According to the recent Alliance Data Retail App Attitudes Survey, 70% of respondents indicated they are likely to use a retailer app as a form of mobile payment for their store credit card, and 85% indicated they are likely to download their favourite retailer's app if it offers features they believe to be important, such as special offers and coupons, rewards status redemption and points balances.

Have you seen The Customer Experience Factbook?

In this 180+ page report, you'll find all the information and support you need to build a profitable, effective CX Improvement Program that spans every part of your business.

You'll be able to implement and manage meaningful and profitable change, and grow your bottom line despite a slowing economy. Grab this goldmine of easily adaptable and up-to-date strategies, walk-throughs, trends, technologies, research, suppliers and partners, plus all the supporting arguments you need to build a solid CX strategy.

While most marketers could list maybe a dozen key points for improving their brand's Customer Experience (CX), the researchers and writers at The Marketing Factbook have identified FORTY main 'CX Keys' which will help you drive your customers to new levels of delight, loyalty, advocacy and profitability.

The areas in which customers have direct contact with your organization are perhaps the most obvious places in which CX improvements can be made, and this report addresses all 24 of these 'Direct CX Keys', applicable to offline and online businesses alike.

At the same time there are many other areas that indirectly affect CX (such as the supply chain, policies and processes) in which every business can make simple but far-reaching improvements. This report guides you through the problems and solutions for all 16 of these 'Indirect CX Keys', many of which are often forgotten or under-played even in the best CX strategies.

Get it on Amazon (Kindle/Print)