Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format. With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

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Holiday-themed marketing emails generate more sales

They get lower open rates but greater conversions

In its 2018 Holiday Marketing Guide, Yes Lifecycle Marketing analyzed almost 8 billion emails sent in Q4 2017 via its multichannel communications platform Yesmail360i.

The report found that emails referencing five of nine standard Q4 holidays and events convert at higher rates than do BAU emails. For example, Columbus Day campaigns, despite producing slightly lower engagement rates, generated almost double the conversion rate of BAU messages, with 7.6% of unique clicks resulting in purchases.

"There are a number of factors that drive meaningful engagement throughout the holiday season," said Jim Sturm, president of Yes Lifecycle Marketing. "Finding the right theme, offer, content and mailing frequency can be a challenge, but testing out-of-the-box content strategies and innovative cross-channel tactics can bring consumers in just in time for the holidays."

The study found that including an offer like a dollar discount or percent off in email subject lines also drove a significant boost in conversions. For example, Black Friday emails with a free shipping offer in the subject line generated triple the conversion rate of BAU messages, making it the best-performing offer type for Black Friday. Similarly, New Year's campaigns featuring a percent off discount in their subject lines drove 40% higher conversion rate than BAU.

"Shifting consumer behaviors and shopping patterns mean marketers must rethink their strategy, take a look at their data and select the right tools to cut through the noise this holiday season," said Michael Iaccarino, CEO and chairman of Infogroup, parent company of Yes Lifecycle Marketing. "To do so, brands must find a partner who can help them analyze and enhance their data, deliver the right strategy and execute it with the help of expert services teams and robust technology."

Additional findings from the report include:

• Black Friday emails generated a 33% higher conversion rate than BAU messages.
• Christmas emails without an offer in the subject line generated a 15.5% open rate, the highest of all Christmas campaigns.
• Although the least utilized theme, Green Monday generated the third highest engagement and conversion rates among Q4 holiday messages.
• Halloween email conversion rates beat out standard campaigns by 11%, despite generating 50% lower open rates.

Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format.

With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

You'll learn to sell yourself, sell your products, and sell your brand on the internet, writing high-conversion landing pages, social media posts, and more. You'll start attracting customers you didn’t even know existed, and learn the top trade secrets for customer retention.

You'll become a lean, mean selling machine. See how the experts do it and learn to adapt what they've done for your own profit. You'll learn to write strong, powerful, effective sales copy, whether it's for a sales script, sales letter, flyer, insert, advert or just about anything else.

You'll learn how to sell whether you're selling by telephone, by mail, or even meeting prospects face-to-face. You'll find out how to size them up, present yourself, nail down their true needs, close the sale, and learn to tackle the tricky ones.

You'll discover the biggest secrets of successful direct mail sellers, sales letter writers, and how to segment and choose the right prospects for each campaign.

Get it on Amazon (Kindle/Print)