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This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format. With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

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Brand 'break ups' surface in social media

More than 90% of consumers have 'broken up' with at least one brand through the medium of Facebook, Twitter, or email because of irrelevant, too frequent or boring marketing messages, according to a study by ExactTarget and CoTweet.

The study of more than 1,500 consumers identified how consumers are changing their online behaviour and detailed today's most important motivations for 'unfanning', 'unfollowing' and unsubscribing from marketing campaigns on Facebook, Twitter and email.

"Consumers remain willing to engage with marketers via the inbox, Facebook and Twitter," said Jeff Rohrs, principal of ExactTarget's Marketing Research and Education Group. "However, consumers understand now more than ever that they are in control of marketers' messages and will punish irrelevant, voluminous or boring messages by cutting off marketers means of direct communication."

Key results of the study include:

The study, entitled 'The Social Break-Up' is the eighth research brief in ExactTarget's and CoTweet's Subscribers, Fans and Followers research series, providing insights into how consumers interact with brands online based on a series of primary focus groups, interviews and surveys.


Sources: ExactTarget; CoTweet /
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    Categorised as:

  • Customer Loyalty
  • Marketing Know-How

Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format.

With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

You'll learn to sell yourself, sell your products, and sell your brand on the internet, writing high-conversion landing pages, social media posts, and more. You'll start attracting customers you didn’t even know existed, and learn the top trade secrets for customer retention.

You'll become a lean, mean selling machine. See how the experts do it and learn to adapt what they've done for your own profit. You'll learn to write strong, powerful, effective sales copy, whether it's for a sales script, sales letter, flyer, insert, advert or just about anything else.

You'll learn how to sell whether you're selling by telephone, by mail, or even meeting prospects face-to-face. You'll find out how to size them up, present yourself, nail down their true needs, close the sale, and learn to tackle the tricky ones.

You'll discover the biggest secrets of successful direct mail sellers, sales letter writers, and how to segment and choose the right prospects for each campaign.

Get it on Amazon (Kindle/Print)
 
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