Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format. With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

Get it on Amazon (Kindle/Print)

In-app purchases beat mobile web sales by 108%

Study explains how to strengthen your mobile marketing

The study was created to help marketers gain better insight into mobile consumer shopping behaviour, user activity in apps and on the mobile web, as well as purchase patterns across shopping categories and peak periods, to help them develop stronger mobile strategies.

Key findings from the report include:

1. Capturing mobile intent through app users
   Consumers are shopping more in apps than on mobile web and are willing to download new apps to make those purchases. Over the 2018 holiday period, shoppers made 108% more purchases in-app than on mobile web and were making more repeat purchases and spending more in-app than on mobile web. Compared to the rest of 2018, app installs rose by 108% over the holiday shopping season - demonstrating the heightened willingness among shoppers to download new apps. Hence, it is important for marketers to hone in on their app users since those are the customers that are more likely to convert.
2. Engaging power shoppers
   Marketers who focus their mobile efforts on acquiring new shoppers and turning them into power shoppers are going to win in 2019. Seven out of shoppers in the Button Marketplace during Cyber Week were new users, and one-third of those new users came back to shop again, even after Cyber Monday ended, throughout the rest of the holiday season. Power shoppers who last shopped within days of Cyber Week accounted for 22% of sales generated over the holiday period, made more than six shopping trips, and completed purchases two times more than average shoppers. These power users that emerged during the holiday season are likely to continue shopping in the months to come - showing that a strong focus on mobile experiences will bring about user loyalty.
3. Driving mobile offers on the right products to the right customers at the right times
   By understanding the right times to provide offers and incentives to consumers, marketers will be better equipped to unlock incremental mobile app revenue. For example, shoppers started their holiday shopping early by browsing and buying on Thanksgiving morning; mobile sales of electronics spiked at midnight on both Thanksgiving Day and Cyber Monday while mobile sales of toys spiked on Cyber Monday. Marketers who are accurate at timing their messaging and promotion of deals to users will be empowered to maximize their mobile returns.

"When consumers find what they want, brands and retailers can connect with new customers, and publishers can benefit from providing the traffic," said Michael Jaconi, Co-Founder and CEO of Button.

Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format.

With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

You'll learn to sell yourself, sell your products, and sell your brand on the internet, writing high-conversion landing pages, social media posts, and more. You'll start attracting customers you didn’t even know existed, and learn the top trade secrets for customer retention.

You'll become a lean, mean selling machine. See how the experts do it and learn to adapt what they've done for your own profit. You'll learn to write strong, powerful, effective sales copy, whether it's for a sales script, sales letter, flyer, insert, advert or just about anything else.

You'll learn how to sell whether you're selling by telephone, by mail, or even meeting prospects face-to-face. You'll find out how to size them up, present yourself, nail down their true needs, close the sale, and learn to tackle the tricky ones.

You'll discover the biggest secrets of successful direct mail sellers, sales letter writers, and how to segment and choose the right prospects for each campaign.

Get it on Amazon (Kindle/Print)