Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format. With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

Get it on Amazon (Kindle/Print)

Consumers in the UK are leading the CSR charge

Brands everywhere must improve human interaction

The '2019 UK CX Trends' study found that 42% of consumers say that brands' support of environmental, social or political causes is becoming more or much more important to their purchasing decisions. This is notable as previous research found UK consumers already rank corporate social responsibility much higher than US or Australian consumers. Just 36% of US consumers and 18% of Australian consumers said this factor is becoming more or much more important in their decisions.

The company's annual CX Trends studies survey both consumers and brands to reveal where these two groups align, and where there are disconnects on important customer experience issues. In addition to the trend mentioned above, the 2019 study revealed four additional trends, as well as important takeaways, to help brands move beyond mistakes and realize the massive opportunities found well-executed customer experience.

The five trends included:

1. Lurking vs. Listening. Brands prioritise mining digital data, social posts, and reviews over having direct conversations with consumers about important issues. However, most customers (73%) say asking them directly is the best way to get to the most essential insights.
2. Dismissing the Human Factor. Customers say the most important thing brands can do to improve their experience is provide better service through their employees.
3. Neglecting Non-buyers. Seventy-two percent of customers who leave a website without buying are there to browse, compare or research, but that isn't necessarily the bad news. Most brands aren't even thinking about how to create experiences to engage these pre-customers for the long-term.
4. Definition of Loyalty Diverges. Customers say one of the most important ways they show loyalty is by providing both positive and negative feedback. It's difficult for most brands (and many metrics) to treat constructive criticism as a gift and not a scourge.
5. Consumers Care. Corporate social responsibility is increasingly important for both customers and employees. Forty-two percent of UK consumers believe it is becoming more or much more important for brands to embrace those causes.

Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format.

With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

You'll learn to sell yourself, sell your products, and sell your brand on the internet, writing high-conversion landing pages, social media posts, and more. You'll start attracting customers you didn’t even know existed, and learn the top trade secrets for customer retention.

You'll become a lean, mean selling machine. See how the experts do it and learn to adapt what they've done for your own profit. You'll learn to write strong, powerful, effective sales copy, whether it's for a sales script, sales letter, flyer, insert, advert or just about anything else.

You'll learn how to sell whether you're selling by telephone, by mail, or even meeting prospects face-to-face. You'll find out how to size them up, present yourself, nail down their true needs, close the sale, and learn to tackle the tricky ones.

You'll discover the biggest secrets of successful direct mail sellers, sales letter writers, and how to segment and choose the right prospects for each campaign.

Get it on Amazon (Kindle/Print)