Have you seen The Customer Experience Factbook?

In this 180+ page report, you'll find all the information and support you need to build a profitable, effective CX Improvement Program that spans every part of your business. You'll be able to implement and manage meaningful and profitable change, and grow your bottom line despite a slowing economy.

Get it on Amazon (Kindle/Print)

Britons still keen on credit card rewards

The report examined the difference between consumer membership of supermarket loyalty programmes and rewards-based credit cards, with the aim of discovering whether or not rewards credit cards can keep up with trusted supermarket brands in terms of consumer engagement and participation.

According to the report, one out of four Britons (25%) are members of Tesco's Clubcard loyalty programme, with rival supermarkets Sainsbury's and Asda also offering various rewards and benefits.

Thanks to the recession, consumers are understandably drawn to money-saving or value-adding offers from supermarkets and other retailers, particularly while credit card issuers are not yet taking full advantage of consumer demand for these programmes. (A study by Sainsbury's Finance in August 2009 found that the proportion of UK credit cards offering a reward had declined by 11% since 2008.)

Financial Facts reports that only 10% of Tesco Clubcard holders currently also have a Tesco credit card, although a rapid expansion appears to be underway. There are currently six in-store Tesco bank branches, with approximately 500,000 customers having savings accounts (with a combined savings balance of some 4.6 billion - and that total is steadily rising).

However, many credit card companies in the US, such as Bank of America, offer similar rewards credit cards that offer good value with less risk, and these cards typically cover a wider range of stores at which consumers can benefit from using their cards.

But many British consumers are still reluctant to trust anyone other than a traditional bank with their money. According to ASDA official, Gideon Ingram, "Brands that consumers know and trust can provide customers with the same, if not better, service than banks. Just because we offer the same products as banks doesn't mean we have to behave like them."

Have you seen The Customer Experience Factbook?

In this 180+ page report, you'll find all the information and support you need to build a profitable, effective CX Improvement Program that spans every part of your business.

You'll be able to implement and manage meaningful and profitable change, and grow your bottom line despite a slowing economy. Grab this goldmine of easily adaptable and up-to-date strategies, walk-throughs, trends, technologies, research, suppliers and partners, plus all the supporting arguments you need to build a solid CX strategy.

While most marketers could list maybe a dozen key points for improving their brand's Customer Experience (CX), the researchers and writers at The Marketing Factbook have identified FORTY main 'CX Keys' which will help you drive your customers to new levels of delight, loyalty, advocacy and profitability.

The areas in which customers have direct contact with your organization are perhaps the most obvious places in which CX improvements can be made, and this report addresses all 24 of these 'Direct CX Keys', applicable to offline and online businesses alike.

At the same time there are many other areas that indirectly affect CX (such as the supply chain, policies and processes) in which every business can make simple but far-reaching improvements. This report guides you through the problems and solutions for all 16 of these 'Indirect CX Keys', many of which are often forgotten or under-played even in the best CX strategies.

Get it on Amazon (Kindle/Print)