Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format. With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

Get it on Amazon (Kindle/Print)

Video-based marketing more than doubles in 2021

Sales teams create and post their own flicks

The '2021 Video in Business Benchmark' report's findings showed that the move to a digital-first business world accelerated the use of video by marketing, sales and customer experience teams, particularly in industries where in-person customer interactions were previously the norm.

In fact, the number of videos published overall more than doubled in 2020 with a significant surge starting in April (when businesses began adapting to remote sales and digital-first marketing strategies).

Of particular note, Financial Services organizations increased their video output by 129% while those in Education increased by more than 200% compared to the previous year.

Key findings from the report, which analyzed data from more than 750,000 videos published by more than 1,500 businesses during 2020, included:

• The total number of videos published increased by 135% year-over-year.

40% of all videos published were produced/uploaded while 60% were user-generated;

• Businesses in High Tech were the most prolific video creators for the fourth consecutive year, averaging 583 new videos per business over the 12-month period.
• The greatest year-over-year acceleration in the use of video came from Financial Services (129% increase) and Education (209% increase).
• Top industries for the creation of user-generated content were High Tech, Financial Services, Professional Services, Entertainment and Education.
• 75% of videos created by companies with less than 200 employees were user-generated, while only 45% of the videos created within organizations with greater than 600 employees were user-generated.
• The average length of all videos analyzed was roughly 6 minutes, representing a 50% increase in average length from the previous year.

Interestingly, 2021 is the first year since the launch of the report series in 2016 that the average video length increased compared to the previous year. While 60.3% of all videos published in 2020 were less than 2 minutes in length (compared to 74% in 2019), 10.5% were more than 20 minutes, a significant jump from just 6% the previous year. This increase in the amount of long-form video content may be the result of a growing number of on-demand webinars and presentation recordings in response to the shift to remote work and online events.

The report has been made available to download from Vidyard at https://www.vidyard.com/business-video-benchmarks/ (free registration required).

Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format.

With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

You'll learn to sell yourself, sell your products, and sell your brand on the internet, writing high-conversion landing pages, social media posts, and more. You'll start attracting customers you didn’t even know existed, and learn the top trade secrets for customer retention.

You'll become a lean, mean selling machine. See how the experts do it and learn to adapt what they've done for your own profit. You'll learn to write strong, powerful, effective sales copy, whether it's for a sales script, sales letter, flyer, insert, advert or just about anything else.

You'll learn how to sell whether you're selling by telephone, by mail, or even meeting prospects face-to-face. You'll find out how to size them up, present yourself, nail down their true needs, close the sale, and learn to tackle the tricky ones.

You'll discover the biggest secrets of successful direct mail sellers, sales letter writers, and how to segment and choose the right prospects for each campaign.

Get it on Amazon (Kindle/Print)