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Have you seen The Customer-Focused Marketing Playbook?

This comprehensive and practical guide to the latest ideas in customer-focused marketing hands you over 200 packed pages of strategy, best practices, do's and don'ts, practical know-how, facts and figures, and ideas to optimise your marketing strategy, boost sales, market share, increase ROI and profit.

Get it on Amazon (Kindle/Print)

Five mobile advertising trends for Autumn 2014

In the run-up to autumn campaigns, Widespace has compiled some European mobile advertising trends, taking into consideration what is likely to emerge and dominate the mobile marketing landscape in autumn 2014 and beyond.

The company's trend analysis revealed what it believes will be the five most important trends and predictions that advertisers should be aware of in the coming months, covering all aspects from traffic volumes to consumer adoption of mobile and tablet devices, and the advancement of both media techniques and mobile marketing metrics, as follows:

Continued traffic growth
Mobile devices are still increasing in popularity among users. In 2013, mobile devices accounted for nearly one-fifth of the time that we spend with various media. That's more than radio and print media together-and equally as much as the web. During summer 2014, growth further accelerated and Widespace experienced a significant growth of 61% compared to 2013.
Gap between mobile usage and mobile advertising
When it comes to mobile devices, consumers are far ahead of advertisers. In 2013, consumers spent 19% of their time using mobile devices, but only 4% of all advertising ended up in mobile devices. Over time, this gap will narrow. But it's clear that huge advertising opportunities still exist for exploiting this gap. Why? Because competition is lower, and advertisers get a larger share of voice-at a lower price.
Tablet advertising demand expected to skyrocket
For 2015, Gartner predicts that global tablet sales will surpass PC sales. Already this year, demand for customised ads for tablets has increased substantially. Developing specific ads for tablets combine the best of both worlds-a big screen combined with all functions found in mobile devices, for example, location-based services.
Clicks becoming less crucial as success measurement
Larger screens and faster connectivity increase mobile-device advertising quality. This phenomenon strengthens the clear trend to use mobility for brand-building advertising. Rich media is also gaining ground. Consequently, mobile-campaign evaluation methods must change. Rather than measuring the CTR, our customers now investigate the time that end users spend with an ad-and the degree to which they interact with an ad.
Mobile devices already main media in some industries
As the market matures, many industries now use mobile devices as a main media. This transforms mobile devices from being a campaign medium to being a channel in which more and more users now have continuous presence. We see this trend very clearly in industries such as FMCG, telecom and gaming. These industries were also first out in using mobility as an advertising channel.

Sources: Widespace / The Marketing Factbook.
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Categorised as:

Customer Experience
Knowing The Customer
Marketing Know-How

Have you seen The Customer-Focused Marketing Playbook?

Learn the insider's tricks and techniques to turn every customers into a 'super spreader' for your brand. It's better than free advertising. Once you start this ball rolling, your brand can grow rapidly through word-of-mouth, advocacy, influencers, and customer loyalty. Super-charge your company's marketing strategy, build up your market share, and make more sales through repeat business and customer loyalty.

Find out what works - and what doesn't - and who's succeeded, and how they did it. See how the world's top brands keep their competitive edge against all odds.

The Customer-Focused Marketing Playbook walks you step-by-step through the techniques, metrics, reporting, analysis, marketing models, technologies, tools and innovations for successful marketing strategies - both traditional and emerging - with expert guidance from thought leaders in every major market. Find out the best ways to gather, analyse, and act on customer data to increase profitability, build your brand, empower your customers, beat the competition, reduce churn, and increase customer profitability. This is a marketing book you simply can't afford to be without.

This book aims to hand you all the facts, figures and research data you need for the best decisions for a more profitable, more engaging marketing strategy. It also highlights all the facts, forecasts and trends identified by our experts from the global Marketing Factbook's vast database of market data, news, studies, research and articles, and presents you with an invaluable library of ideas and practical support you can call upon at will.

With The Customer-Focused Marketing Playbook at your side, you'll have instant access to a true goldmine of easily adaptable and up-to-date strategies, walk-throughs, trends, research and market data, plus all the supporting arguments you need to build a solid, profitable marketing strategy.

Get it on Amazon (Kindle/Print)