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Have you seen The Marketing Operations Playbook?

Learn the insider's tricks and techniques to super-charge your company's marketing operations, build up your market share, make more sales through repeat business and customer loyalty, and prove your marketing's true worth through analysis and reporting.

Get it on Amazon (Kindle/Print)
 

40% Show their brand preferences on Facebook

While nearly 40% of Facebook users actively 'Like' brands on the social network in order to publicly express their brand affiliations to their friends, only 17% are more likely to purchase a product after becoming a 'Fan' on Facebook, according to a survey of 1,500 consumers by interactive marketing firm ExactTarget and CoTweet.

The survey found that, while consumers primarily turn to Facebook to connect with friends and for entertainment purposes, the ideas of attracting discounts and 'social badging' are actually the primary reasons that consumers open 'Like' brands on Facebook.

The 'Facebook X-Factors' survey report found that 39% of Facebook users who become fans do so to publicly display their brand affiliation to friends - nearly twice as often as consumers who follow brands on Twitter and nearly four times more often than consumers who subscribe to email communications for the same reason.

"Consumers use Facebook to interact with friends, to be entertained, and to express themselves through their public affiliation with brands - all of which are factors that combine to create a potent viral marketing platform," said Jeff Rohrs, principal for ExactTarget's marketing research and education group. "By engaging consumers on Facebook in a way that keeps them entertained, brands have an unprecedented opportunity to mobilise Fans and get introduced to their friends."

Among the key findings of the research:

"Facebook provides a unique opportunity for marketers to creatively connect with motivated audiences online," concluded Tim Kopp, ExactTarget's chief marketing officer. "This survey report provides insights into why and how consumers use Facebook, and how they want to interact with brands."

The report is the fifth research brief in ExactTarget's and CoTweet's six-part 'Subscribers, Fans & Followers' research series, available by subscription from ExactTarget's web site - click here.


Sources: ExactTarget; CoTweet /
The Marketing Factbook.
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    Categorised as:

  • Customer Experience
  • Customer Loyalty
  • Knowing The Customer
  • Marketing Know-How
  • Marketing Technology

Have you seen The Marketing Operations Playbook?

Learn the insider's tricks and techniques to super-charge your company's marketing operations, build up your market share, make more sales through repeat business and customer loyalty, and prove your marketing's true worth through analysis and reporting.

The Marketing Operations Playbook walks you step-by-step through the techniques, metrics, reporting, analysis, marketing models, technologies, tools and innovations for successful marketing strategies - both traditional and emerging - with expert guidance from thought leaders in every major market.

Find out the best ways to gather, analyse, and act on customer data to increase profitability, build your brand, empower your customers, beat the competition, reduce churn, and increase customer profitability. This is the marketing book you can't afford to be without.

Find out what works - and what doesn't - and who's succeeded, and how they did it. See how the world's top brands keep their competitive edge against all odds.

This comprehensive and practical guide to the latest ideas in marketing operations hands you over 200 packed pages of strategy, best practices, do's and don'ts, practical know-how, facts and figures, and ideas to optimise your marketing strategy, boost sales, market share, increase ROI and profit.

This book aims to hand you all the facts, figures and research data you need for the best decisions for a more profitable, more engaging marketing strategy. It also highlights all the facts, forecasts and trends identified by our experts from the global Marketing Factbook's vast database of market data, news, studies, research and articles, and presents you with an invaluable library of ideas and practical support you can call upon at will.

With The Marketing Operations Playbook at your side, you'll gain to a true goldmine of easily adaptable and up-to-date strategies, walk-throughs, trends, research and market data, plus all the supporting arguments you need to build a solid, profitable marketing strategy: All the know-how, strategies and ideas you need to get your own Marketing Playbook right, first time.

Get it on Amazon (Kindle/Print)
 
Copyright © 2001-2025 Peter J. Clark