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Have you seen The Customer-Focused Marketing Playbook?

This comprehensive and practical guide to the latest ideas in customer-focused marketing hands you over 200 packed pages of strategy, best practices, do's and don'ts, practical know-how, facts and figures, and ideas to optimise your marketing strategy, boost sales, market share, increase ROI and profit.

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E-retail survey reveals new directions and strategies

More than a third (37%) of US and UK retailers and branded manufacturers have annual revenue of US$15 million or more exclusively in online sales, and approximately 40% of their total annual revenue from all sales exceeds US$29 million, and 74% also have a bricks-and-mortar location, according to the '2015 Online Retail Survey' from cloud-based e-commerce solutions firm ChannelAdvisor, which identified new trends, opportunities and challenges in the e-commerce space.

The study found that Amazon generates the greatest sales volume for 60% of respondents when comparing marketplaces, and more than half of retailers use FBA to streamline logistics and reach more Amazon Prime subscribers.

More than a third (35%) of retailers listed Amazon Product Ads and Amazon Sponsored Links as the digital marketing channel that provides the most return on investment (ROI).

"The results of the survey signify the rapid growth of Amazon's third-party marketplace," said Scot Wingo, ChannelAdvisor executive chairman. "Amazon's three-pronged approach that focuses on selection, value and convenience has clearly benefited merchants as well as online shoppers, and it's helped position the company as a leader in e-commerce."

More than a third (34%) of U.S. retailers are seeing 21 to 30% of their web traffic come from mobile devices, whereas a third of U.K. retailers are seeing 11 to 20% of their web traffic come from mobile

Nearly 90% of retailers currently have a presence on Facebook, and Facebook is the social platform that creates the most sales conversions for retailers' products. Nearly a quarter (23%) of retailers said Facebook provides the most ROI for their company when comparing the performance of various digital marketing channels.

Same-day delivery is offered by more than a quarter of retailers (28%), while nearly two thirds (63%) of retailers offer next-day delivery to customers, and more than half (56%) of retailers offer two-day shipping. Nearly a third (32%) of retailers offer international delivery, and click-and-collect is offered by 14% of retailers.

Sources: ChannelAdvisor / The Marketing Factbook.
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Have you seen The Customer-Focused Marketing Playbook?

Learn the insider's tricks and techniques to turn every customers into a 'super spreader' for your brand. It's better than free advertising. Once you start this ball rolling, your brand can grow rapidly through word-of-mouth, advocacy, influencers, and customer loyalty. Super-charge your company's marketing strategy, build up your market share, and make more sales through repeat business and customer loyalty.

Find out what works - and what doesn't - and who's succeeded, and how they did it. See how the world's top brands keep their competitive edge against all odds.

The Customer-Focused Marketing Playbook walks you step-by-step through the techniques, metrics, reporting, analysis, marketing models, technologies, tools and innovations for successful marketing strategies - both traditional and emerging - with expert guidance from thought leaders in every major market. Find out the best ways to gather, analyse, and act on customer data to increase profitability, build your brand, empower your customers, beat the competition, reduce churn, and increase customer profitability. This is a marketing book you simply can't afford to be without.

This book aims to hand you all the facts, figures and research data you need for the best decisions for a more profitable, more engaging marketing strategy. It also highlights all the facts, forecasts and trends identified by our experts from the global Marketing Factbook's vast database of market data, news, studies, research and articles, and presents you with an invaluable library of ideas and practical support you can call upon at will.

With The Customer-Focused Marketing Playbook at your side, you'll have instant access to a true goldmine of easily adaptable and up-to-date strategies, walk-throughs, trends, research and market data, plus all the supporting arguments you need to build a solid, profitable marketing strategy.

Get it on Amazon (Kindle/Print)