Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format. With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

Get it on Amazon (Kindle/Print)

Personalisation is vital to next-gen retail shoppers

The company's survey of 1,000 shoppers found that personalised offers, speed, and ease of shopping are the most important factors in retail shopping, with 50% saying that personalised promotions make their life easier, 37% rating speed as the main benefit of shopping online, and 55% of mobile shoppers admitting that they shop using their smart phones to make life less stressful.

These figures highlight just a few of the changes which the shoppers of tomorrow (which Symphony has nicknamed 'omni-shoppers') are demanding. According to Mark Croxton, head of global customer support for Symphony EYC, shoppers are undergoing a fundamental transformation: "Most are still rooted in traditional shopping and online purchasing with home delivery for their grocery goods, with 67% and 63% rating these forms of shopping as highly important, but other forms are growing in popularity. For example, with a focus on convenience, the slow uptake of 'click and collect' in the UK (20%) shows that shoppers aren't yet seeing a clear benefit from it. In France, however, the 'Drive' concept has taken off and 35% rate it as important, compared to 36% for traditional shopping, and it's clear there's an opportunity to attract the time-hungry shopper."

The survey also highlighted the importance of price, with 54% of shoppers being keen to use mobile devices to compare prices in-store. This trend was particularly pronounced among younger shoppers, with 75% of 18-24 year olds rating this as important (compared to only 37% of over-65s).

The British public also voiced a need for interaction and individual recognition from retailers, with three quarters (74%) saying that they would like the ability to request that retailers stock different products. However, shoppers also wanted these to be customised to their own shopping preferences, with 47% wanting to be recognised as a regular shopper.

"Shoppers want different things when they listen and when they speak to retailers, which presents a challenge - and an opportunity. The survey found that, when shoppers talk to retailers, they want to give feedback on stock and products that they don't have (74%)," explained Croxton. "But they also want to hear about how to navigate around the store (31%) and receive offers which are personalised to them (40%) via their mobile phones."

"Only 34% of UK shoppers said that they'd switch retailers if one gave them the ability to influence stock - which is significantly lower than in the US or continental Europe," concluded Croxton. "There's still a clear need to get the basics right, with 62% of shoppers ranking out-of-stock items as a key frustration. As shoppers become increasingly savvy, and with shopping behaviours varying widely between food and non-food items, and non-food shopping growing in importance within supermarkets, the need for intelligent systems to help retailers understand and make the most of these trends has never been greater."

Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format.

With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

You'll learn to sell yourself, sell your products, and sell your brand on the internet, writing high-conversion landing pages, social media posts, and more. You'll start attracting customers you didn’t even know existed, and learn the top trade secrets for customer retention.

You'll become a lean, mean selling machine. See how the experts do it and learn to adapt what they've done for your own profit. You'll learn to write strong, powerful, effective sales copy, whether it's for a sales script, sales letter, flyer, insert, advert or just about anything else.

You'll learn how to sell whether you're selling by telephone, by mail, or even meeting prospects face-to-face. You'll find out how to size them up, present yourself, nail down their true needs, close the sale, and learn to tackle the tricky ones.

You'll discover the biggest secrets of successful direct mail sellers, sales letter writers, and how to segment and choose the right prospects for each campaign.

Get it on Amazon (Kindle/Print)