Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format. With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

Get it on Amazon (Kindle/Print)

Consumers seeking coupons more than ever

Shoppers' savings are increasing with over a third of consumers saving at least £5 a month in 2014 by using coupons (up 10% on 2013). This adds up to benefits of around £3 billion a year for the nation's discount- and coupon-hungry consumers.

The survey of 1,000 UK adults found that shoppers' coupon cravings show no signs of diminishing, with 84% of supermarket shoppers using them. Promotion-seeking behaviour is becoming increasingly common among consumers with almost one third saying they are looking for promotional offers more than they were one year earlier. This was coupled with a large decline in consumers saying they never use coupons, with only 16% saying they never use coupons compared to 26% in 2013.

Although consumers are seeking out and benefitting from savings when they shop, supermarkets are not the main brands reaping the rewards. Almost all consumers (93%) claimed that they will 'shop away' from their regular outlet if other retailers are advertising better offers. This behaviour is surprising given the increasing investment by many supermarkets to attract and retain customers.

The supermarkets that stand to benefit the most from offering savings are the discounters. Nearly two thirds (64%) of shoppers use these stores, and this is a growing trend with 30% visiting discounters more than they did a year one year before. Britain's 'big four' supermarkets (Tesco, Asda, Sainsbury's and Morrisons) all face a growing challenge from cheaper retailers with recent industry data showing sales at Aldi surging 33.5% and Lidl growing by 16.6%.

The observed bargain-driven behaviour remains prevalent despite many shoppers feeling more confident about their personal financial situations (almost one fifth of people claim to feel better off now than they did one year before).

"The supermarket wars continue to be white hot with the battle for consumer spend being as fierce as ever," said Charles D'Oyly, managing director for Valassis. "Consumers have grown accustomed to discounts, and coupon usage is now forming an integral part of the shopping trip, so it's no surprise that we are witnessing record volume redemption rates across a variety of products."

The survey also found that coupons are used widely across all demographics, with a quarter of AB's saving at least £10 a month, up from 15% the year before. This compares with only 8% of DE's who save the same amount, breaking the myth that coupons are primarily for people who are less well off.

Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format.

With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

You'll learn to sell yourself, sell your products, and sell your brand on the internet, writing high-conversion landing pages, social media posts, and more. You'll start attracting customers you didn’t even know existed, and learn the top trade secrets for customer retention.

You'll become a lean, mean selling machine. See how the experts do it and learn to adapt what they've done for your own profit. You'll learn to write strong, powerful, effective sales copy, whether it's for a sales script, sales letter, flyer, insert, advert or just about anything else.

You'll learn how to sell whether you're selling by telephone, by mail, or even meeting prospects face-to-face. You'll find out how to size them up, present yourself, nail down their true needs, close the sale, and learn to tackle the tricky ones.

You'll discover the biggest secrets of successful direct mail sellers, sales letter writers, and how to segment and choose the right prospects for each campaign.

Get it on Amazon (Kindle/Print)