BRIANWOOLF.COM
 
  Welcome     Marketing & Loyalty     Speaking & Connecting     Brian's View     Books by Brian     Marketing Studies     Contact Us  
 
 

Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format. With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

Get it on Amazon (Kindle/Print)
 

Study reveals e-shopping habit surprises

A study from Rakuten's Play.com retail web site has revealed that British online shoppers are trying to 'beat the Monday blues' with e-retail therapy after work, and that mobile retail browsing is increasingly taking place during the morning commute time, along other fun findings.

Apart from making themselves feel better about Mondays by doing some shopping on the internet when they get home (the e-retailer records its highest browsing figures and highest volume sales conversions from 8pm - 10pm every Monday), the average British consumer also seems to enjoy late night browsing on Fridays after a few drinks, and often takes less than one minute to make decisions about clothes and book purchases online.

Mobile retail browsing was found to surge on Monday mornings from 7am to 8am, and the pattern of browsing from bed or on the early morning commute is echoed throughout the week, with the highest levels of mobile browser activity usually occurring between 6am and 8am. Interestingly for marketers, shoppers are most likely to click through on deals via their mobile devices during this same early morning timeframe, suggesting that overnight delivery of personally relevant offers may be advantageous.

According to Adam Stewart, marketing director for Play.com, "Even though mobile shopping is gaining significant momentum, our findings suggest that it's still mainly the tech-savvy audience that's making the leap to mobile commerce. For example, consumers using the mobile channel are more likely than their desktop computer using counterparts to purchase new technologies such as Blu-Ray."

And, while consumers enjoy browsing on a Friday night (with a weekly peak in late night shopping conversions from midnight on Friday), the early hours 'avid gamer' also contributes heavily to a rise in the average order value as video game and technology fans tend to buy the latest releases at around 4am.

The web browser 'dwell times' recorded by Play.com also suggest that fashion and literature are the consumer's impulse purchases of choice, with the average user dwelling for a little over 40 seconds on clothes before purchasing, and under 1 minute on books - compared to more carefully considered purchases such as televisions, which have an average dwell time of approximately 2 minutes.

Thursday morning is the second most significant day of the week for online sales, the company reports - and particularly sales of high-value electrical goods. This peak also coincides with a rise in premium delivery requests as shoppers try to get their big ticket items delivered in time for the coming weekend.


Sources: Play Com; Rakuten /
The Marketing Factbook.
Copyright © 2012 - 2025 The Marketing Factbook.

    Categorised as:

  • Knowing The Customer
  • Marketing Know-How
  • Marketing Technology

Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format.

With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

You'll learn to sell yourself, sell your products, and sell your brand on the internet, writing high-conversion landing pages, social media posts, and more. You'll start attracting customers you didn’t even know existed, and learn the top trade secrets for customer retention.

You'll become a lean, mean selling machine. See how the experts do it and learn to adapt what they've done for your own profit. You'll learn to write strong, powerful, effective sales copy, whether it's for a sales script, sales letter, flyer, insert, advert or just about anything else.

You'll learn how to sell whether you're selling by telephone, by mail, or even meeting prospects face-to-face. You'll find out how to size them up, present yourself, nail down their true needs, close the sale, and learn to tackle the tricky ones.

You'll discover the biggest secrets of successful direct mail sellers, sales letter writers, and how to segment and choose the right prospects for each campaign.

Get it on Amazon (Kindle/Print)
 
Copyright © 2001-2025 Peter J. Clark