Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format. With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

Get it on Amazon (Kindle/Print)

Non-edible CPG volume is down but sales value is up

Consumers are confident, and they want to save money

The Consumer Connect Index, which monitors consumers' financial health and CPG behaviors for factors such as brand loyalty, attitudes toward organic/natural food and beverages, perception of national compared to store brands and frequency of using retailers' and manufacturers' coupons, is above 100 for Q2 2019, the highest since the Consumer Connect survey was launched in Q1 2016. Consumers report they are saving more in 2019 (42%) compared to a year ago (39%). Sixty percent of households earning $100,000 or more say their savings have grown in the past six months. The rate of increased savings is fairly consistent across all generations.

"Given the strong GDP, record unemployment and even steady inflation, consumers are feeling very confident," said Joan Driggs, vice president of Content and Thought Leadership. "However, when we look at consumer behavior, it's as if they're waiting for a shoe to drop. They are saving more and curbing spending on non-edible products, such as beauty and personal care."

Doing more with less
Non-edible unit sales were flat or down for Q2 2019, while dollar sales were a healthy 2.9% in April, softening to 1.2% in June. Spending on national brand non-edible products continues to outpace spending on private label non-edible products. Yet, buying private label products remains the top strategy consumers use for saving money - 80% in Q2 2019, down from 84% in the same period of 2018.

General merchandise, health care and home care monthly dollar sales grew in Q2 2019, while beauty is flat and tobacco sales are down. Deal seeking in beauty and personal care is most prevalent among less wealthy shoppers, millennials and Generation X.

More than one-third of consumers (36%) report they are willing to pay a premium for products marketed as sustainable, an increase of 2percentage points from a year earlier. While millennials are the generation most willing to pay a premium, sustainability attributes resonate with shoppers across all household income groups. Millennials also seek products made with natural ingredients and are the most likely to report avoiding products with ingredients they don't want, such as parabens, artificial colors and sodium lauryl sulfates.

"We anticipate that shoppers will gravitate toward premium private brand beauty and personal care products, such as those available at Ulta and Sephora," added Driggs. "Thirty percent of shoppers expect to purchase more premium brands in the coming months, but private label options remain the top strategy for saving money. It's these specialty retailers, which also offer elevated levels of service, that are best positioned to offer shoppers premium private brand options."

Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format.

With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

You'll learn to sell yourself, sell your products, and sell your brand on the internet, writing high-conversion landing pages, social media posts, and more. You'll start attracting customers you didn’t even know existed, and learn the top trade secrets for customer retention.

You'll become a lean, mean selling machine. See how the experts do it and learn to adapt what they've done for your own profit. You'll learn to write strong, powerful, effective sales copy, whether it's for a sales script, sales letter, flyer, insert, advert or just about anything else.

You'll learn how to sell whether you're selling by telephone, by mail, or even meeting prospects face-to-face. You'll find out how to size them up, present yourself, nail down their true needs, close the sale, and learn to tackle the tricky ones.

You'll discover the biggest secrets of successful direct mail sellers, sales letter writers, and how to segment and choose the right prospects for each campaign.

Get it on Amazon (Kindle/Print)