Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format. With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

Get it on Amazon (Kindle/Print)

Holiday shoppers happy but retailers could do better

The attributes that consumers said were most important for a positive online shopping experience included: a smooth checkout process, effective on-site navigation and search, informative user reviews and comments, and personalised product recommendations - although consumers indicated there is room for improvement across the board. Consumers were also generally satisfied with privacy controls across e-commerce channels, except for Facebook, for which over 20% said it did not meet their privacy expectations.

Among the study's key findings:

• The future of mobile commerce is the tablet: Nearly half of tablet owners (49%) used their tablets to make purchases.
• Respondents indicated that tablets would become a larger part of mobile commerce than other platforms; nearly 60% of tablet owners said they expect to use their tablet to research or purchase products in the next year, compared with only 21% of mobile phone users.
• Despite opportunities around the tablet, consumers gave the overall shopping experience on this channel a B- grade.
• Despite the hype, social commerce has yet to deliver on its promise: Nearly 80% said social networks had no influence on their holiday shopping decisions yet 55% said getting advice on products from friends was important, indicating retailers are missing an opportunity to exploit the social graph.
• Less than 9% of consumers purchased something from a retailer's Facebook fan page, while 20% admitted to making a purchase on another e-commerce website based on a promotion seen on Facebook.
• Consumers gave the overall shopping experience on Facebook a C+ grade.
• Personalised recommendations are driving sales: The majority of shoppers (57%) purchased items recommended to them, indicating this channel is paying off for online retailers. Shoppers were most satisfied with how retailers personalised the shopping experience on retail websites, compared with Facebook, mobile phones and tablets, with 93% saying it met or exceeded their expectations.
• Email and search delivered the most relevant personalised product recommendations, outperforming those of eCommerce sites and in-store sales associates.
• Consumers found coupons and promotions delivered via email, direct mail and search more useful than those received via emerging channels such as daily deal sites and social networks.

"While social, mobile and tablet all have tremendous potential, retailers still need to improve the customer shopping experience across these new channels," warned Anurag Wadehra, chief marketing officer for Baynote. "This holds particularly true for the tablet, which we expect will dominate all other emerging channels in the near future."

Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format.

With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

You'll learn to sell yourself, sell your products, and sell your brand on the internet, writing high-conversion landing pages, social media posts, and more. You'll start attracting customers you didn’t even know existed, and learn the top trade secrets for customer retention.

You'll become a lean, mean selling machine. See how the experts do it and learn to adapt what they've done for your own profit. You'll learn to write strong, powerful, effective sales copy, whether it's for a sales script, sales letter, flyer, insert, advert or just about anything else.

You'll learn how to sell whether you're selling by telephone, by mail, or even meeting prospects face-to-face. You'll find out how to size them up, present yourself, nail down their true needs, close the sale, and learn to tackle the tricky ones.

You'll discover the biggest secrets of successful direct mail sellers, sales letter writers, and how to segment and choose the right prospects for each campaign.

Get it on Amazon (Kindle/Print)