Have you seen The Customer Experience Factbook?

In this 180+ page report, you'll find all the information and support you need to build a profitable, effective CX Improvement Program that spans every part of your business. You'll be able to implement and manage meaningful and profitable change, and grow your bottom line despite a slowing economy.

Get it on Amazon (Kindle/Print)

Hilton spots a whole new segment of travellers

The study, conducted by Wakefield Research, also revealed that Seekenders base their travel around four main types of activities/passions: food, sports, music or the great outdoors. Respondents across different generations also agreed that hitting the road for adventure and having experiences in life ranks higher than money.

"Knowing that 68% of Americans would rather embark on a bucket list trip than get a big promotion gives a new meaning to Hampton by Hilton's We Go Together campaign," said Judy Christa-Cathey, vice president of focused service brand marketing for Hampton by Hilton.

Other findings from the survey included that:

• 82% of working Americans would travel for a year without pay if money weren't a concern;
• 49% of Americans rank "traveling to other countries" above buying their dream car;
• 51% would prefer a trip that takes them out of their comfort zone;
• Nearly one half of respondents agreed that the best thing about experiencing something new is making a lifelong memory, followed by sharing it with family and friends, (28%) and discovering something new (22%).

As part of Hampton by Hilton's efforts to inspire Americans to "seize the weekend", the brand is enlisting the Ultimate Seekender Team - a group of travel-savvy influencers who will celebrate the weekend and boldly explore the "global neighbourhood". Their adventures and other surprises will be captured and shared online at click here. Launched earlier in 2015 with a series of ads, the We Go Together campaign blends music and emotion to go beyond the functional benefits of the hotel experience. From jamming out to a concert with a best friend to reconnecting with loved ones on a weekend escape, We Go Together embodies the spirit of travel and Hampton by Hilton's promise to seek out the best moments alongside its guests. The brand has also partnered with Live Nation to encourage concert lovers to seek out their music passions.

Have you seen The Customer Experience Factbook?

In this 180+ page report, you'll find all the information and support you need to build a profitable, effective CX Improvement Program that spans every part of your business.

You'll be able to implement and manage meaningful and profitable change, and grow your bottom line despite a slowing economy. Grab this goldmine of easily adaptable and up-to-date strategies, walk-throughs, trends, technologies, research, suppliers and partners, plus all the supporting arguments you need to build a solid CX strategy.

While most marketers could list maybe a dozen key points for improving their brand's Customer Experience (CX), the researchers and writers at The Marketing Factbook have identified FORTY main 'CX Keys' which will help you drive your customers to new levels of delight, loyalty, advocacy and profitability.

The areas in which customers have direct contact with your organization are perhaps the most obvious places in which CX improvements can be made, and this report addresses all 24 of these 'Direct CX Keys', applicable to offline and online businesses alike.

At the same time there are many other areas that indirectly affect CX (such as the supply chain, policies and processes) in which every business can make simple but far-reaching improvements. This report guides you through the problems and solutions for all 16 of these 'Indirect CX Keys', many of which are often forgotten or under-played even in the best CX strategies.

Get it on Amazon (Kindle/Print)