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Have you seen Easy Ways To Make Marketing Pay?

This is the marketing playbook that will help keep your business at the top of every customer's mind - and wallet - and help you increase Profits, Customer Satisfaction, Customer Retention, Customer Loyalty and Word-of-Mouth Advocacy, both online and offline.

Get it on Amazon (Kindle/Print)
 

Study reports on the state of retail loyalty

In general, most retailers have now adopted centralised cross-channel loyalty platforms and are reporting significant benefits, according to the Next Generation Customer Loyalty report from the Retail and Banking arm of research firm Aberdeen Group.

According to the report, benefits that retailers are already reporting include up to 20% increases in customer retention rates (compared to a market-wide average of 8%), and up to 15% increases in customer reactivation rates (compared to 4%).

"A centralised loyalty platform encompasses consumer insights, offer creation, offer redemption, and performance reporting," explained Chris Cunnane, senior research associate for Aberdeen Group. "This tool allows the retailer to aggregate all loyalty information across all channels of operation, with a single view of the customer and their purchase and interaction behaviour. That information can then be used to create tailored loyalty programme offers, depending on the type of customer the retailer is targeting: lapsed, high spending threshold, or high discount percent."

Retailers and consumers alike are embracing digital channels, including mobile and social, to interact, research, and transact in new ways.

Aberdeen's data indicates that 17% of retailers currently utilize mobile marketing as part of their loyalty programme, with an additional 62% of retailers indicating plans to implement this technology in the next 12 months.

Some 44% of retailers currently use social media as a component of their loyalty programme, with an additional 49% planning to use the technology by year's end. These new channels are paving the way for the new building blocks of customer loyalty.

A free copy of the report has been made available via Aberdeen's web site - click here (free registration required).


Sources: Aberdeen Group /
The Marketing Factbook.
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    Categorised as:

  • Customer Experience
  • Customer Loyalty
  • Knowing The Customer
  • Marketing Know-How
  • Marketing Technology

Have you seen Easy Ways To Make Marketing Pay?

This is the marketing playbook that will help keep your business at the top of every customer's mind - and wallet - and help you increase Profits, Customer Satisfaction, Customer Retention, Customer Loyalty and Word-of-Mouth Advocacy, both online and offline.

This 120+ page report distils a whole spectrum of marketing best practices, do's and don'ts, practical how-to's, research and wisdom from respected global marketing veterans, explaining both emerging and established marketing techniques, technologies, strategies and practices, and providing you with the data you need to support the best decisions for your new, more profitable, more engaging marketing strategy.

In this comprehensive report you'll find all the information and support you need to build and improve a profitable, effective Marketing Strategy that covers all aspects of your business and customer base.

It also highlights all the hard facts, practical know-how and trends drawn by our experts from the global Marketing Factbook's vast database of market data, studies, research and white papers, and presents you with an invaluable library of ideas and practical support you can call upon at will.

This is no average 'state of play' report; it's the only 'Fact Book' that helps you implement and manage meaningful and profitable change, and help you grow your bottom line despite a slowing economy.

You'll gain a true goldmine of easily adaptable and up-to-date strategies, walk-throughs, trends, research and market data, plus all the supporting arguments you need to build a solid, profit-generating marketing strategy.

Get it on Amazon (Kindle/Print)
 
Copyright © 2001-2025 Peter J. Clark