Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format. With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

Get it on Amazon (Kindle/Print)

Amazon tops the retail Brand Trust Report

Index aims to scientifically define retail consumer trust

Developed by Soulmates.AI and psychometric research firm psyML, the study surveyed more than 4,000 respondents and measured trust against three major dimensions and 12 subdimensions. Brand loyalty, brand reliance and emotional appeal define trust alongside subdimensions such as shared values, social responsibility, honesty and aspirational appeal. Each dimension was scored on a 100-point scale with scores of 70+ suggesting consumers believe the brand performs well in that dimension. Scores between 64-40 indicated a neutral expectation from consumers, while a score below 39 suggested they did not expect the brand to perform.

The report analyzed the top-10 grossing retail brands and key takeaways include:

• Amazon is king: ~30% of respondents selected Amazon as the brand they trust the most
• Equally best and worst
  Apple scored the most polarizing scores, both reflecting very positive and negative responses. The total trust score however was similar to other brands that were naturally neutral
• Positive neutrality
  Best Buy showed neutral levels of trust could be a good signal. 72% of respondents that never shopped there would consider visiting
• Income matters
  while Dollar General earned low score overall, lower income respondents were more trusting
• Trust in digital: Digital retailers scored higher than physical-first brands like Dollar General

As the report notes, brand trust is a business currency with significant influence over purchase decisions and consumer behaviors. High levels of trust correlate to stronger sales performance whereas low levels of trust restrict purchase decisions and welcome comparison shopping.

"Trust is a deeply complex and personal emotion," said Galen Buckwalter, Ph.D., chief scientist at Soulmates.AI. "Understanding how consumers trust depends on their perspective, history and even life station. With a.BTI, we've carefully surveyed trust's major expressions to really understand how and why it impacts consumer behavior in such a dramatic manner."

Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format.

With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

You'll learn to sell yourself, sell your products, and sell your brand on the internet, writing high-conversion landing pages, social media posts, and more. You'll start attracting customers you didn’t even know existed, and learn the top trade secrets for customer retention.

You'll become a lean, mean selling machine. See how the experts do it and learn to adapt what they've done for your own profit. You'll learn to write strong, powerful, effective sales copy, whether it's for a sales script, sales letter, flyer, insert, advert or just about anything else.

You'll learn how to sell whether you're selling by telephone, by mail, or even meeting prospects face-to-face. You'll find out how to size them up, present yourself, nail down their true needs, close the sale, and learn to tackle the tricky ones.

You'll discover the biggest secrets of successful direct mail sellers, sales letter writers, and how to segment and choose the right prospects for each campaign.

Get it on Amazon (Kindle/Print)