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Have you seen The Customer-Focused Marketing Playbook?

This comprehensive and practical guide to the latest ideas in customer-focused marketing hands you over 200 packed pages of strategy, best practices, do's and don'ts, practical know-how, facts and figures, and ideas to optimise your marketing strategy, boost sales, market share, increase ROI and profit.

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Marketers struggling to make emails stand out

Successful marketing via the consumer's email inbox is getting harder and harder in the digital age, with many marketers finding their emails are getting lost among a sea of competitor messaging, according to research from SmartFocus and Econsultancy.

The email marketing pain points white paper reveals that more emails than ever are being sent, with estimates citing figures close to 1 billion emails a day; while highlighting the fact that fewer emails than ever are actually being seen or opened by consumers.

The report concludes that email will continue to be a reliable channel to deliver ROI for marketers, but its ongoing success will rely on whether brands use email in isolation, or as an integral piece of their wider marketing vision that delivers relevant, real-time, personalised customer experiences.

"According to our research almost a quarter of senior level marketers were clued up when it came to delivering success via the inbox. That means there is still an incredible 77% of senior marketers out there who are struggling to achieve stand-out in their campaigns," explained Jess Stephens, Chief Marketing Officer for SmartFocus. "If the thought of delivering stand out messages in the inbox seems a scary task to you, then don't worry - there are simple and easy to implement ways to increase your email campaign success rate and alleviate any email marketing migraines. Our email marketing pain points whitepaper discusses easy to implement tips, to increase email campaign success rates and alleviate email marketing pain points."

One large brand who no longer struggles with its email campaigns is Scandinavian sportswear clothing label Peak Performance. Anna Abrahamsson, CRM Manager at Peak Performance said: "Thanks to SmartFocus, my team and I are now able to customise our emails, which along with our recommendations facility has resulted in a 50% increase in AOV, a 33% increase in click-through and 7% decrease in bounce rates from our website."

Sources: SmartFocus; Econsultancy / The Marketing Factbook.
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Customer Experience
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Marketing Know-How
Marketing Technology

Have you seen The Customer-Focused Marketing Playbook?

Learn the insider's tricks and techniques to turn every customers into a 'super spreader' for your brand. It's better than free advertising. Once you start this ball rolling, your brand can grow rapidly through word-of-mouth, advocacy, influencers, and customer loyalty. Super-charge your company's marketing strategy, build up your market share, and make more sales through repeat business and customer loyalty.

Find out what works - and what doesn't - and who's succeeded, and how they did it. See how the world's top brands keep their competitive edge against all odds.

The Customer-Focused Marketing Playbook walks you step-by-step through the techniques, metrics, reporting, analysis, marketing models, technologies, tools and innovations for successful marketing strategies - both traditional and emerging - with expert guidance from thought leaders in every major market. Find out the best ways to gather, analyse, and act on customer data to increase profitability, build your brand, empower your customers, beat the competition, reduce churn, and increase customer profitability. This is a marketing book you simply can't afford to be without.

This book aims to hand you all the facts, figures and research data you need for the best decisions for a more profitable, more engaging marketing strategy. It also highlights all the facts, forecasts and trends identified by our experts from the global Marketing Factbook's vast database of market data, news, studies, research and articles, and presents you with an invaluable library of ideas and practical support you can call upon at will.

With The Customer-Focused Marketing Playbook at your side, you'll have instant access to a true goldmine of easily adaptable and up-to-date strategies, walk-throughs, trends, research and market data, plus all the supporting arguments you need to build a solid, profitable marketing strategy.

Get it on Amazon (Kindle/Print)