Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format. With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

Get it on Amazon (Kindle/Print)

Online marketplaces are at the start of most digital purchases

But 69% have been put off by poor product descriptions

The research report, entitled "Inside the mind of an online shopper", was based on a survey of 6,000 consumers across the US, UK and Germany. It found a startling apathy towards brand loyalty, with only 14% of respondents claiming they likely wouldn't switch to a competitive product if their first choice was unavailable.

Combined with marketplaces now being almost 5 times more likely a starting point to research products than a brand's own website, the report explores the various emotional triggers and must-have experiences retailers and product manufacturers should consider.

Move over Google?
According to the report, marketplaces like Amazon and eBay are now the starting point for 44% of all product research, accounting for the largest share of search, compared to only 19% for search engines themselves. Brands' own websites comparatively languish, commanding only 9% of initial searches. This trend was particularly pronounced in those aged 18-24, where 52% use marketplaces as their starting point vs 18% search engines.

The disappearance of brand loyalty
With consumers switching brands or websites in an instant if a product is out-of-stock or unavailable, the research also revealed more than two-thirds (69%) of shoppers have decided against buying products generally due to poor descriptions. Combine that with 45% of those surveyed feeling frustrated when faced with bad product information and 82% of shoppers likely to look at multiple locations for information on products, the report highlights how critical it is to optimise all content and ensure consistent and high-quality experiences across all channels.

The foundation of e-commerce success
Brands and retailers need to rely on their product content to do the selling for them with product information becoming a company's digital front door. The research compounds this with 83% of shoppers agreeing that product information was either an essential or very important factor in purchasing decisions. And it is still written descriptions that is seen as the most important detail (39%), outshining images (24%), customer reviews and ratings (19%), and video (12%).

"It's no longer good enough to excel across just one or two channels. Consistently high-quality experiences, findability, and availability are a must across all domains or brands and retailers risk losing significant sales. That simply isn't an option during this year's Golden Quarter with many expecting this year to reach record numbers," said Thomas Zanzinger, CEO for Inriver. "Brands can no longer rely on their name alone to seal the deal. Loyalty has shifted and brands need to ensure they're meeting customer expectations both of the product and in the purchase journey to beat stiff competition on the digital shelf."

Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format.

With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

You'll learn to sell yourself, sell your products, and sell your brand on the internet, writing high-conversion landing pages, social media posts, and more. You'll start attracting customers you didn’t even know existed, and learn the top trade secrets for customer retention.

You'll become a lean, mean selling machine. See how the experts do it and learn to adapt what they've done for your own profit. You'll learn to write strong, powerful, effective sales copy, whether it's for a sales script, sales letter, flyer, insert, advert or just about anything else.

You'll learn how to sell whether you're selling by telephone, by mail, or even meeting prospects face-to-face. You'll find out how to size them up, present yourself, nail down their true needs, close the sale, and learn to tackle the tricky ones.

You'll discover the biggest secrets of successful direct mail sellers, sales letter writers, and how to segment and choose the right prospects for each campaign.

Get it on Amazon (Kindle/Print)