Have you seen The Customer-Focused Marketing Playbook?

This comprehensive and practical guide to the latest ideas in customer-focused marketing hands you over 200 packed pages of strategy, best practices, do's and don'ts, practical know-how, facts and figures, and ideas to optimise your marketing strategy, boost sales, market share, increase ROI and profit.

Get it on Amazon (Kindle/Print)

There's an urgent need for customer service efficiency

Limited staff, budget & technology are the main hurdles

The survey of over 120 customer service professionals, across a variety of industries, found that 92% of organizations say more efficiency is needed, and 51% reported that there is a much greater need for efficiency than a year ago.

Kustomer surveyed customer service professionals across twenty industries including healthcare, food, beverage and grocery, and finance and insurance industries to better understand the current customer service environment, what tools and strategies businesses are currently using to achieve efficiency, and how technology can play a more central role in turning customer service organizations into profit centers.

Key findings included:

• Limited staff, budget and executive buy-in pose significant efficiency challenges
  Sixty-three percent of respondents reported having limited staff, while 44% reported being on a strict budget. Fifty-six percent of agents said that budget prevented their organizations from implementing efficiency tools, while 34% pointed to the absence of executive buy-in.
• Agents perceive immediacy and accuracy of responses to be key customer priorities
  Ninety-one percent of respondents said their customers simply cannot stand long wait times, while 79% said their customers won't tolerate having to repeat information.
• Type and volume of inquiries are the biggest obstacles to delivering efficient support
  Thirty-eight percent of respondents point to challenging inquiries as the main reason for inability to provide efficient support, followed by 29% of respondents that say too many inquiries are problematic.
• Adoption of the right tools is necessary to stay efficient and effective
  While 57% reported that they are not using any of the typical tools and strategies to deliver efficient support, organizations are considering adopting a variety of tools, including intelligent routing, knowledge base deflection, auto responses and chatbots.

"When business is booming and a wealth of resources are available, efficiency may not be the number one priority for a customer service organization, but as the pandemic continues to challenge brands and customer expectations continue to shift, the power of an efficient and effective customer service organization cannot be underestimated," said Brad Birnbaum, Co-Founder and CEO of Kustomer. "As businesses have no choice but to do more with less, having the technology tools in place that can minimize the impact of decreased resources and make agents' jobs easier will play an increasingly important role in delivering a stellar customer experience while ensuring profitability."

"Now that we have a greater understanding of the efficiency pressures and challenges facing today's customer service organizations, the adoption of intelligent tools that can handle low level tasks and free up agents' time to handle challenging inquiries becomes even more essential," added Birnbaum. "By combining tools like AI-powered technology, sentiment analysis, intelligent routing and chatbots, the Kustomer platform provides agents what they need to deliver highly efficient service, build long-lasting customer relationships, boost brand loyalty and make valuable contributions to the company's bottom line."

Have you seen The Customer-Focused Marketing Playbook?

This comprehensive and practical guide to the latest ideas in customer-focused marketing hands you over 200 packed pages of strategy, best practices, do's and don'ts, practical know-how, facts and figures, and ideas to optimise your marketing strategy, boost sales, market share, increase ROI and profit.

Learn the insider's tricks and techniques to turn every customers into a 'super spreader' for your brand. It's better than free advertising. Once you start this ball rolling, your brand can grow rapidly through word-of-mouth, advocacy, influencers, and customer loyalty. Super-charge your company's marketing strategy, build up your market share, and make more sales through repeat business and customer loyalty.

Find out what works - and what doesn't - and who's succeeded, and how they did it. See how the world's top brands keep their competitive edge against all odds.

The Customer-Focused Marketing Playbook walks you step-by-step through the techniques, metrics, reporting, analysis, marketing models, technologies, tools and innovations for successful marketing strategies - both traditional and emerging - with expert guidance from thought leaders in every major market. Find out the best ways to gather, analyse, and act on customer data to increase profitability, build your brand, empower your customers, beat the competition, reduce churn, and increase customer profitability. This is a marketing book you simply can't afford to be without.

This book aims to hand you all the facts, figures and research data you need for the best decisions for a more profitable, more engaging marketing strategy. It also highlights all the facts, forecasts and trends identified by our experts from the global Marketing Factbook's vast database of market data, news, studies, research and articles, and presents you with an invaluable library of ideas and practical support you can call upon at will.

With The Customer-Focused Marketing Playbook at your side, you'll have instant access to a true goldmine of easily adaptable and up-to-date strategies, walk-throughs, trends, research and market data, plus all the supporting arguments you need to build a solid, profitable marketing strategy.

Get it on Amazon (Kindle/Print)