Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format. With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

Get it on Amazon (Kindle/Print)

How to build a lean, mean marketing machine

This pressure to keep pace with cutting-edge trends can feel like trying to hit a moving target. It places an incredible amount of pressure on the already stretched resources of the marketing department. Therein lies the problem for marketing professionals. How do they keep a finger on the pulse and drive creativity while simultaneously performing all necessary administrative and operational tasks effectively?

On top of this conundrum, the advent of integrated, omnichannel campaigns have brought another headache for marketers – every system, supplier and touchpoint must be synchronised efficiently to achieve success. Modern marketing is expected to bridge gaps seamlessly and reach customers across a spectrum of platforms, whether they are shopping online, using a desktop or mobile device, or in a physical store. So how can marketing professionals ensure that they continue to deliver on trend and on time?

Strip away the admin
To keep up with constantly evolving trends, a cultural change is required at the heart of the marketing industry. Simplification is the answer. Marketers need to return to being marketers – not administrators, procurement or IT people. Adopting a lean, strategic approach to marketing involves outsourcing dull, administrative procedures.

Outsourcing operations should yield immediate results in shifting the focus of marketers back to creative projects and campaign ideas. It can also help ease the pressure of looming deadlines, which are not conducive to innovation and creativity, and can cause work to be rushed. Delegating local customisations to an agency that operates 24/7 means you can provide a seamless, continuous service across your global markets.

Keep your finger on the marketing pulse
Once a cultural change has been effected, the next stage is to identify the technology that is the best fit for your business. Research from expert marketing technology consultant and analyst David Raab shows that almost 70% of marketers are either unhappy or only marginally happy with their current marketing automation provider. It is therefore essential to make an informed choice when selecting a platform.

A simplified marketing strategy should echo advances in modern society, where technology enables people to perform tasks more easily, with greater efficiency, and with fewer clicks of a button, from almost anywhere in the world.

Admin often relies on incredibly complex internal structures, which make simplicity more difficult to achieve. It is essential to ensure everyone – from suppliers to in-house teams – can work together via a platform that enables approvals, compliance and supplier touchpoints to be managed from a single unified interface. All members of the team should be continuously kept up-to-date with overarching creative marketing campaigns and projects through an easy-to-use platform.

Technology-led marketing services can deliver significant cost savings and meet changing and evolving customer demands. Once complex administration procedures and bureaucracy have been minimised, marketers are free to reinvest the time they save on brand development and management.

"The digital market is constantly changing. As we become an increasingly connected society, trends are shifting more quickly than ever, but this does not mean that marketers should lose track," concluded Ward. "The good news is that once a marketing department has identified the areas of its operations that can be outsourced or streamlined, it is simply a case of reclaiming this additional time and putting it to optimal use."

Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format.

With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

You'll learn to sell yourself, sell your products, and sell your brand on the internet, writing high-conversion landing pages, social media posts, and more. You'll start attracting customers you didn’t even know existed, and learn the top trade secrets for customer retention.

You'll become a lean, mean selling machine. See how the experts do it and learn to adapt what they've done for your own profit. You'll learn to write strong, powerful, effective sales copy, whether it's for a sales script, sales letter, flyer, insert, advert or just about anything else.

You'll learn how to sell whether you're selling by telephone, by mail, or even meeting prospects face-to-face. You'll find out how to size them up, present yourself, nail down their true needs, close the sale, and learn to tackle the tricky ones.

You'll discover the biggest secrets of successful direct mail sellers, sales letter writers, and how to segment and choose the right prospects for each campaign.

Get it on Amazon (Kindle/Print)