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Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format. With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

Get it on Amazon (Kindle/Print)
 

Awards highlight smartest predictive analytics

Predictive analytics solutions provider SPSS has announced the winners of its annual 'Insight Awards', presented at the 2009 Directions User Conference in Las Vegas, USA.

Established in 2004, the Insight Awards recognise companies that have gained exceptional business value and ROI from predictive analytics. Advance Auto Parts, Bancolombia and Nu Skin Enterprises were recognised for their innovative use of predictive analytics software to improve market basket analysis and supply chain optimisation, to monitor and identify suspicious money laundering activities, and to increase marketing campaigns that reduce churn, respectively.

  1. Advance Auto Parts
    Advance Auto Parts, a large retailer of automotive parts in the United States, uses SPSS predictive analytics for market basket analysis and supply chain optimisation to manage inventory at warehouses and individual stores, to help it use all its data assets to produce, evaluate and deploy analytical models on SKU association modeling, market basket and cluster analysis when processing sales transaction data. The company now analyses and better understands merchandise affinities to identify customer preferences, improve cross-selling, and optimise its products. This has led to improved availability, overall profitability, higher propensity to move SKUs at stores, and, most importantly, increased customer loyalty and satisfaction.
  2. Bancolombia
    Bancolombia uses predictive analytics to monitor the transactional patterns of its customers. Bancolombia is committed to prevent money laundering activities in its organisation, implementing pattern recognition, anomaly detection, risk analysis and predictive modeling capabilities that IBM predictive analytics software offers. Employing this technology, the bank reduced the number of suspicious operations that required auditing by more than 90%. The bank also increased accuracy in identifying positive cases of money laundering, helping investigators to easily adapt models to the changing tactics of those engaged in this criminal activity. Additionally, the bank has improved the efficiency of its auditing process as it increased the number of investigations that finally ended in reports to the authorities from less than 25% to more than 60%.
  3. Nu Skin
    Nu Skin markets personal care and nutrition products through a global network of more than 750,000 independent distributors. The organisation adopted predictive analytics to build, validate and deploy predictive models to improve its marketing campaigns and segmentation and, perhaps most importantly, improve its distributor retention. The company's business development department built propensity models that allowed it to identify customer and distributor segments to significantly improve retention in a key market by 40%. With these models, Nu Skin was able to better understand customer and distributor trends, and then successfully re-engage distributors on an individual basis with event-based marketing activities.


Sources: SPSS /
The Marketing Factbook.
Copyright © 2009 - 2025 The Marketing Factbook.

    Categorised as:

  • Customer Experience
  • Customer Loyalty
  • Marketing Technology

Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format.

With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

You'll learn to sell yourself, sell your products, and sell your brand on the internet, writing high-conversion landing pages, social media posts, and more. You'll start attracting customers you didn’t even know existed, and learn the top trade secrets for customer retention.

You'll become a lean, mean selling machine. See how the experts do it and learn to adapt what they've done for your own profit. You'll learn to write strong, powerful, effective sales copy, whether it's for a sales script, sales letter, flyer, insert, advert or just about anything else.

You'll learn how to sell whether you're selling by telephone, by mail, or even meeting prospects face-to-face. You'll find out how to size them up, present yourself, nail down their true needs, close the sale, and learn to tackle the tricky ones.

You'll discover the biggest secrets of successful direct mail sellers, sales letter writers, and how to segment and choose the right prospects for each campaign.

Get it on Amazon (Kindle/Print)
 
Copyright © 2001-2025 Peter J. Clark