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Have you seen The Customer-Focused Marketing Playbook?

This comprehensive and practical guide to the latest ideas in customer-focused marketing hands you over 200 packed pages of strategy, best practices, do's and don'ts, practical know-how, facts and figures, and ideas to optimise your marketing strategy, boost sales, market share, increase ROI and profit.

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Nectar makes online fashion more rewarding

In the UK, the Nectar coalition loyalty programme has announced the launch of an exclusive and interactive fashion web site, developed in response to an increasing consumer appetite for online shopping and to offer Nectar points from a wider range of fashion e-retailers.

The new mini-site (accessed via the main Nectar.com web site) consolidates more than 30 well known retailers including Debenhams, House of Fraser, AllSaints and Gap into one 'virtual high street'. These four retailers will also be offering double Nectar points on all purchases for the first six weeks.

Consumers collect 2 Nectar points per £1 spent (4 points for the double points brands) and regular 'Bonus points' promotions will also run on the site, enabling fashion shoppers to earn points more quickly.

Nectar's fashion site has been built with the fashion shopping experience in mind and includes a variety of practical functions. With some 500,000 fasion items available, the site's search bar enables consumers to compare items between retailers, and the 'Your Wardrobe' section allows users to select fashion items they like and store them in a virtual wardrobe.

According to James Frost, marketing director for Nectar, "Our research found that Nectar collectors are buying almost 50% of their fashion online, with an average expenditure of more than £70 each per month."

The new fashion site also boasts a short consumer-focused video tour to help shoppers get up to speed on how the portal works - click here.

More than 50% of UK households currently collect Nectar points when shopping for groceries, doing DIY, booking a holiday, paying household bills, buying petrol and servicing their cars. Collectors also earn Nectar points every time they shop online via Nectar.com at over 500 online retailers. Since the programme's launch in 2002, more than £1.5 billion of rewards have been redeemed by collectors, including money off shopping, travel and general merchandise. Nectar currently claims some 17.5 million members.

Sources: Nectar / The Marketing Factbook.
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Categorised as:

Customer Experience
Customer Loyalty
Knowing The Customer
Marketing Know-How

Have you seen The Customer-Focused Marketing Playbook?

Learn the insider's tricks and techniques to turn every customers into a 'super spreader' for your brand. It's better than free advertising. Once you start this ball rolling, your brand can grow rapidly through word-of-mouth, advocacy, influencers, and customer loyalty. Super-charge your company's marketing strategy, build up your market share, and make more sales through repeat business and customer loyalty.

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This book aims to hand you all the facts, figures and research data you need for the best decisions for a more profitable, more engaging marketing strategy. It also highlights all the facts, forecasts and trends identified by our experts from the global Marketing Factbook's vast database of market data, news, studies, research and articles, and presents you with an invaluable library of ideas and practical support you can call upon at will.

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