BRIANWOOLF.COM
 
  Welcome     Marketing & Loyalty     Speaking & Connecting     Brian's View     Books by Brian     Marketing Studies     Contact Us  
 
 

Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format. With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

Get it on Amazon (Kindle/Print)
 

Affiliate marketers worried about cookies

Only one out of every eight affiliate marketers (12%) believe that businesses will be able to continue to engage consumers as successfully without the use of 'web browser cookies', according to research by affiliate marketing firm Affilinet.

This represents a significant drop from the 23% of marketers that agreed one year before, highlighting a lack of confidence in new anti-cookie laws coming into effect in Europe in 2012.

The survey showed that 32% believe that affiliate marketing is more effective at generating sales than all other forms of marketing. Despite this, almost one in five businesses (19%) are still not using affiliate marketing as part of their overall multi-channel marketing strategy. Only 11% of businesses reported that all of their marketing activities are truly integrated across all online and offline channels.

Data is increasingly important to many businesses, whether this is insight on customers, sales conversion statistics or figures on lead generation. This was highlighted by the 81% of businesses that reported using marketing data to make wider business decisions, such as:

The research also found that 54% said their marketing budgets were set to increase during the coming year, with 35% also reporting that affiliate marketing budgets were set to increase as well.

"There is clearly a need for further communication and education about the enforcement of the new legislation governing the use of web cookies - an issue that is increasingly of concern to many marketers," said Gary Bicker, operations director for Affilinet UK. "It's good to see that affiliate marketing and the overall marketing budgets in many businesses are on the rise, but it's also disappointing to find that one in five companies are still not fully benefiting from affiliate marketing."


Sources: Affilinet UK /
The Marketing Factbook.
Copyright © 2011 - 2025 The Marketing Factbook.

    Categorised as:

  • Knowing The Customer
  • Marketing Know-How

Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format.

With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

You'll learn to sell yourself, sell your products, and sell your brand on the internet, writing high-conversion landing pages, social media posts, and more. You'll start attracting customers you didn’t even know existed, and learn the top trade secrets for customer retention.

You'll become a lean, mean selling machine. See how the experts do it and learn to adapt what they've done for your own profit. You'll learn to write strong, powerful, effective sales copy, whether it's for a sales script, sales letter, flyer, insert, advert or just about anything else.

You'll learn how to sell whether you're selling by telephone, by mail, or even meeting prospects face-to-face. You'll find out how to size them up, present yourself, nail down their true needs, close the sale, and learn to tackle the tricky ones.

You'll discover the biggest secrets of successful direct mail sellers, sales letter writers, and how to segment and choose the right prospects for each campaign.

Get it on Amazon (Kindle/Print)
 
Copyright © 2001-2025 Peter J. Clark