Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format. With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

Get it on Amazon (Kindle/Print)

Trust has huge influence on consumers' retailer choices

Trusted companies also get more customer feedback

The '2018 Retail Trends Report' surveyed 1,300 US consumers to gain a snapshot of the state of brand trust and retail loyalty, as well as customer perceptions about retailers' attempts to offer more experiences rather than simple transactions.

Four key themes emerged from the study:

1. Trust and mistrust are both earned
   A whopping 88% of respondents said they believe trust is extremely important when deciding where to shop, but the report reveals that trust is about more than data and security. Fifty-five percent of respondents say brands can earn their trust by delivering what they promised, and another 19% say brands must deliver consistent experiences to earn trust. Keeping data safe came in at just 13%, and other factors like personalization and supporting shared values registered only in the single digits.
2. Loyalty is alive and well - and very complicated
   Even with endless access to supply and choice, brand loyalty is far from dead. Eighty-three percent of consumers consider themselves about the same or more loyal to brands than their parents, and nearly 30% of Millennials see themselves as being more loyal than their parents, the highest percentage among all demographics. For consumers who felt they were more loyal than mom and dad, 42% said it's due to doing more research and having first-hand experience, with 35% saying its because they have a larger variety of choices.
3. Loyalty and trust result in more feedback
   Customers who feel high levels of trust and loyalty said they are significantly more likely to share ratings (in the 90% range for both) and detailed commentary (both exceeded 70%) about their experiences. Conversations captured directly from customers can serve as early warning signals for product and marketing campaign failures, indicate emerging opportunities for competitive differentiation, and help brands allocate resources to the most essential areas of their business.
4. Consumers crave experiences, not just purchases
   More than half of consumers (53%) said that their "recent, enjoyable" shopping experience was in a store. Product quality was ranked the top retail interaction that elevates a mere purchase to an "experience," with personalised treatment in store following at 30%.

"There are many myths about today's empowered customer," said Brennan Wilkie, SVP CX Strategy at InMoment. "We hear that they're stingy with their data, fickle with their dollars, and easily swayed by gimmicks and perennial sales. The data in this study, however, tell a very different story: Today's customers - Millennials included - are more than willing to trust and happy to reward brands that keep their promises. They will open their hearts and wallets, serve as advocates, and share their increasingly valuable feedback and other data. However just like any other relationship, trust and loyalty must be earned."

Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format.

With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

You'll learn to sell yourself, sell your products, and sell your brand on the internet, writing high-conversion landing pages, social media posts, and more. You'll start attracting customers you didn’t even know existed, and learn the top trade secrets for customer retention.

You'll become a lean, mean selling machine. See how the experts do it and learn to adapt what they've done for your own profit. You'll learn to write strong, powerful, effective sales copy, whether it's for a sales script, sales letter, flyer, insert, advert or just about anything else.

You'll learn how to sell whether you're selling by telephone, by mail, or even meeting prospects face-to-face. You'll find out how to size them up, present yourself, nail down their true needs, close the sale, and learn to tackle the tricky ones.

You'll discover the biggest secrets of successful direct mail sellers, sales letter writers, and how to segment and choose the right prospects for each campaign.

Get it on Amazon (Kindle/Print)