This section looks at a kaleidoscope of marketing and loyalty ideas over the past 20+ years - that are still relevant today. You'll discover that the core principles of marketing remain the same: only the players and their ever-evolving tools change.
Measured/Loyalty Marketing And The Digital Age: Q&A With Brian Woolf
An article by Bill Bishop Of Brick Meets Click (January 9, 2017)
The 3-Question Marketing Plan
An article by Brian Woolf (November 16, 2015)
Manage The Price Gap
An article by Brian Woolf (June 26, 2015)
Waitrose 'The Uncola' Differentiates Again
An article by Brian Woolf (June 19, 2015)
Uncopied Excellence
An article by Brian Woolf (June 18, 2015)
143 - A Dynamic Marketing Metric
An article by Brian Woolf (June 4, 2015)
Behavior Follows Rewards
An article by Brian Woolf (May 29, 2015)
A Great Program - That Didn't Make It
An article by Brian Woolf (May 21, 2015)
Some Loyalty Marketing Best Practices
An article by Brian Woolf (May 8, 2015)
Promotional Intent
An article by Brian Woolf (May 1, 2015)
Longitudinal Loyalty
An article by Brian Woolf (April 17, 2015)
Business is a Game
An article by Brian Woolf (April 13, 2015)
The Best Type of Promotions
An article by Brian Woolf (April 7, 2015)
What Makes Costco So Successful?
An article by Brian Woolf (April 7, 2015)
A High-Octane Supermarket Loyalty Program
An article by Brian Woolf (April 7, 2015)
What's Wrong With Loyalty Programs?
An article by Brian Woolf (March 28, 2015)
The Customer 5% Reward Program
An article by Brian Woolf (March 28, 2015)
How Good Is Your Produce Department - Really?
An article by Brian Woolf (March 23, 2015)
Brand Value
An article by Brian Woolf (March 16, 2015)
Life Time Value is A Fabulous Concept
An article by Brian Woolf (February 22, 2015)
Share of Wallet
An article by Brian Woolf (February 22, 2015)
Today's Peacock Is Tomorrow's Feather Duster
An article by Brian Woolf (February 22, 2015)
Baumol's Law
An article by Brian Woolf (February 15, 2015)
Marketing Numbers 101
An article by Brian Woolf (February 1, 2015)
Marketing Your Story
An article by Brian Woolf (January 24, 2015)
Should Tesco Change Its Clubcard?
An article by Brian Woolf (November 23, 2014)
Sainsbury's Simple but Painful Lesson
An article by Brian Woolf (October 19, 2014)
Morrisons New Loyalty Program
An article by Brian Woolf (October 6, 2014)
The Intelligent Loss of Business
An article by Brian Woolf (October 5, 2014)
It's Time to Rethink 1% Programs
An article by Brian Woolf (September 29, 2014)
Lessons from the World's Customer Retention Record Holder
An article by Brian Woolf (September 29, 2014)
At Waitrose, Enjoy Every Visit
An article by Brian Woolf (September 29, 2014)
Is It A Loyalty Card?
An article by Brian Woolf (August 27, 2014)
Fish ... Where The Big Fish Are
An article by Brian Woolf (August 15, 2014)
The Single Best Way to Increases Sales
An article by Brian Woolf (August 9, 2014)
The Most Important Number
An article by Brian Woolf (August 7, 2014)
The 1% Principle
An article by Brian Woolf (August 7, 2014)
Isn't Our Budgeting Process Backwards?
An article by Brian Woolf (August 4, 2014)
Big Rewards From Small Customers
An article by Fiona Woolf (October 26, 2013)
Thanksgiving Turkeys: A Loyalty Rorschach Test?
An article by Brian Woolf (October 13, 2013)
Social Media Marketing Opportunities
An article by Fiona Woolf (October 5, 2013)
Ditch All Your Loyalty Cards
An article by Brian Woolf (September 17, 2013)
A Great Marketing Opportunity
An article by Fiona Woolf (September 17, 2013)
Measuring Marketing Success
An article by Brian Woolf (August 20, 2013)
shopkick: Customer friendly? Not quite.
An article by Fiona Woolf (August 11, 2013)
shopkick: A Unique Approach to Loyalty
An article by Fiona Woolf (August 10, 2013)
shopkick: Where Award Opportunities Keep Appearing
An article by Fiona Woolf (August 7, 2013)
The Morning Newsbeat Interview With Brian Woolf
An article by Brian Woolf (July 31, 2013)
Stop! Nationwide Gas Coalition Ahead
An article by Fiona Woolf (June 14, 2013)
Driving in a Different Direction
An article by Fiona Woolf (May 15, 2013)
Loyalty Marketing: The Next 20 Years
An article by Brian Woolf (February 22, 2013)
How Successful Was Walgreen's Loyalty Launch?
An article by Brian Woolf (January 29, 2013)
Reward Total Spending or Spending on Specials?
An article by Brian Woolf (October 7, 2012)
Customer Pricing: How Dorothy Lane Market is adding more value for its loyal customers
An article by Brian Woolf (July 22, 2012)
The Differentiator
An article by Brian Woolf (June 14, 2011)
A Master at Work
An article by Brian Woolf (October 9, 2010)
Turning tactics into strategy
An article by Brian Woolf (March 26, 2010)
Excellence is Everywhere
An article by Brian Woolf (September 15, 2008)
Have you planted any trees lately?
An article by Brian Woolf (August 31, 2008)
The Triangle of Win
An article by Brian Woolf (August 31, 2008)
Loyalty Marketing or Loyalty Selling?
An article by Brian Woolf (November 11, 2006)
The Beeper Greeter
An article by Brian Woolf (August 31, 2005)
Access Pricing - The Fourth Way
An article by Brian Woolf (April 9, 2005)
Crazy Prices ... And More!
An article by Brian Woolf (March 26, 2005)
Lessons From Along Loyalty Lane
An article by Brian Woolf (January 23, 2004)
Five more critical success factors for running a loyalty programme
An article by Malcolm Fowler, EVP Products and Marketing, Ernex, Inc., Canada (July 17, 2003)
Five critical success factors for planning and launching a loyalty programme
An article by Malcolm Fowler, EVP Products and Marketing, Ernex, Inc., Canada (July 17, 2003)
Seven steps to build sales and profits
An article by Brian Woolf (October 6, 2002)
The Bathtub Report
An article by Brian Woolf (October 6, 2002)
What is loyalty?
An article by Brian Woolf (July 30, 2002)
Interview with a pioneer
An article by Neil Raphel, Raphel Marketing (July 29, 2002)
The Genus Report
An article by Brian Woolf (July 29, 2002)
Creating An Holistic Customer Climate
An article by Brian Woolf (July 29, 2002)
The inspiration behind the Super H ""$avings Plus!"" program
An article by Steve Burrows (September 3, 2001)
Measured Marketing: An Update, One Year Later
An article by R. Scott Ukrop (August 27, 2001)
Mission Marketing
An article by Daniel J. Lescoe (August 27, 2001)
This is a football!
An article by Brian Woolf (August 21, 2001)