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Welcome to the web site of the late Brian Woolf.

In memoriam: Sadly, Brian passed in late 2024, so this site is now being maintained as a tribute to his vast knowledge, insight and wisdom by his long-time friend and colleague, Peter Clark (founder of The Wise Marketer in 2001).

Brian has three major interests, as indicated by the menu buttons above: More can be learned by clicking on the relevant subjects above.

The Speaker's Toolbox - Free Download Today!
It's truly a pleasure to announce that, in the Books by Brian section, you can now download free a PDF copy of Brian's book, The Speaker's Toolbox. First published in 2016, the principles and lessons are so timeless that there have been no revisions or updates since - in fact, many have described it as my "ingredients" book for speakers. We hope you'll enjoy learning about the best opening and attention-grabbing techniques, how to truly speak from your heart, how to learn from flaws and failures, how to involve all five senses in your speeches, the benefits of practice and feedback, the six primary emotions, using facial expressions, and most important of all, getting out there and enjoying yourself and passing it on to your audience!

Brian, a New Zealander by birth, spent most of his business life in retailing: finance, operations, loyalty, marketing, and management. First in NZ and then, after earning an MBA at the Harvard Business School, in the US with regular involvement in Europe, Japan, and Australia. Earlier, at Auckland University, NZ, he earned an M.Com. (in Economics) and a (NZ) CPA.
His three major work experiences are Deputy Managing Director of Progressive Enterprises/Foodtown (NZ); Chief Financial Officer of Food Lion (USA); and CEO of Retail Strategy Center (USA).
Over his illustrious career he wrote 7 books and many articles, sharing what he learned. His keen interest in the art of connection and communication was rewarded in 2003 when he was selected as one of Toastmasters Ten Best Global Speakers.
To learn a little more about Brian and his thinking, click here.

Have you seen The Marketing Factbook?

The Marketing Factbook will help you up your marketing game, walking you through the techniques, metrics, reporting, analysis, marketing models, technologies, tools and innovations you need for a hgih-profit, high-rentention marketing strategy.

This comprehensive marketing guide has 400+ packed pages of marketing strategy, trends, best practices, do's and don'ts, practical know-how, facts and figures, and tons of ideas to boost sales revenue, market share, ROI, and profits. It's the report no marketer can afford to be without.

Find out the best ways to gather, analyse, and act on customer data to increase profitability, build your brand, empower your customers, beat the competition, reduce churn, and increase customer profitability.

Find out what works and what doesn't, who's succeeded and how they did it, and how the world's top brands keep their competitive edge against all odds. This report gives you the data you need for the best decisions for a more profitable, more engaging marketing strategy.

Get the hard facts, forecasts and trends identified by our experts from the global Marketing Factbook's vast database of market data, studies, research and white papers, and gain an invaluable library of ideas and practical support you can call upon at will.

With The Marketing Factbook at your side, you'll have a true goldmine of easily adaptable and up-to-date strategies, walk-throughs, trends, research and market data, plus all the supporting arguments you need to build a solid, profitable marketing strategy: All the know-how, strategies and ideas you need to get your own Marketing Playbook right, first time.

Get it on Amazon (Kindle/Print)
 
Copyright © 2001-2025 Peter J. Clark