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Brian's latest book, Loyalty Marketing - The Second Act, is now available.
Click to order the book, read samples from the book (and Brian's other books), or simply find out more about the book, or read the reviews.
... And don't miss our loyalty marketing news page, bringing you the most up-to-date snippets and facts about the loyalty marketing industry, every day.
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NEW Video!
Brian Woolf explains how today's true Loyalty
Leaders are doing it (00:04:49)
· Click here to watch the video on YouTube.
NEW Article!
· Click here to read 'The Differentiator'
Nuovo: Libri Italiani!
Due dei libri di Brian Woolf sono disponibili in Italiano...
· Scattisi qui per 'Customer Specific Marketing'
· Scattisi qui per 'Loyalty Marketing: L'Atto Secondo'
Nuevo: En Español!
El último libro de Brian Woolf está disponible en Español...
· Clic aquí para 'Marketing de Lealtad: El segundo Acto'
New in PDF: the 1994 Coca Cola report!
Newly published in electronic (PDF) format by Coca Cola's Business Solutions unit is the original 1994 report, 'Measured Marketing', which at the time became the 'Loyalty Bible' for food retailers around the world, providing a framework for a profitable loyalty program. Although Woolf's more recent 'Access Pricing' mechanism should be considered in addition, at the time of the study (given the limited technology of the time) two-tier pricing was recommended because it cost nothing (as opposed to the 1% sales rebate programs that were then in place within a few European food retailers)....
· Click here to download 'Measured Marketing'
(large file - 2 minute+ download)
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These are just a few of Brian Woolf's latest articles and speeches.
There are many more in the full Articles list...
- The Differentiator
Differentiation is a critical element of effective strategy, whether we are talking about a corporation or a loyalty program, and Big Y does it best...
- A Master at Work
How Tesco, a global Loyalty Leader, commited what was thought to be economic heresy but confounded its critics—and competition—because it truly understands loyalty marketing’s economics and trade-offs
- Turning tactics into strategy
Sometimes we get so bogged down by our competitive tactics (eg, matching competitor ad prices) we are blinded from seeing that we are only one step away from turning our actions into a long-term strategic advantage...
- Excellence is Everywhere
As I travel the world discussing loyalty, it’s not uncommon to be asked: Which countries are the most advanced in loyalty marketing? My answer has always been the same: there are no great countries, just great companies...
- Have you planted any trees lately?
Loyalty isn't just about price but also about emotion. But how important a role does a corporate ecological conscience play in building true customer loyalty?
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Brian Woolf
6 Parkins Lake Court,
Greenville,
SC 29607-3628
USA
· Contact me ·
Who is Brian Woolf?
Brian Woolf is a global leader in loyalty marketing.
In addition to writing three definitive works on the
subject, he spends his time helping retailers develop... more
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