Brian's latest book, Loyalty Marketing - The Second Act, is now available. Click to order the book, read samples from the book (and Brian's other books), or simply find out more about the book. ... And don't miss our loyalty marketing news page, bringing you the most up-to-date snippets and facts about the loyalty marketing industry, every day. Nuovo: Libri Italiani! Two of Brian's essential books are now available in Italian... ·  Scattisi qui per 'Customer Specific Marketing' ·  Scattisi qui per 'Loyalty Marketing'

These are just a few of Brian Woolf's latest articles and speeches. There are many more in the full Articles list...

• Excellence is Everywhere
  As I travel the world discussing loyalty, it’s not uncommon to be asked: Which countries are the most advanced in loyalty marketing? My answer has always been the same: there are no great countries, just great companies...
   
• Have you planted any trees lately?
  Loyalty isn't just about price but also about emotion. But how important a role does a corporate ecological conscience play in building true customer loyalty?
   
• The Triangle of Win
  A classic example of Access Pricing - one of the most cost-effective tools in a loyalty marketer’s toolkit - offering a benefit only to selected, profitable, loyal customers.
   
• Loyalty Marketing or Loyalty Selling?
  This is the foreword from a special publication celebrating the 10th anniversary of Fly Buys (New Zealand), one of the world’s leading coalition programmes, in which Brian Woolf explains why change is so necessary, yet so resisted...
   
• The Beeper Greeter
  You want more higher-spending customers, right? So did Vernon, NY-based Katz Foodtown. While many companies profess to be customer-centric, Foodtown truly is. But what makes this 13-unit retailer so different?