Loyalty Marketing: The Second Act by Brian Woolf   (published in October 2001) Read the whole of Chapter 1 (and the table of contents) from Brian Woolf's comprehensive volume on what comes after Loyalty Marketing.   » READ SAMPLE OR... Download, free, the whole book. This will be transmitted in Adobe Acrobat format. (Note: this offer may be withdrawn at a future date.)   » DOWNLOAD
		Customer Specific Marketing The New Power in Retailing by Brian Woolf   (published in May 1996) Read chapters 2 and 4 from this definitive volume on customer specific marketing.   » READ SAMPLE
		Shrinking The Corporate Waistline by Brian Woolf   (published in September 1992) Read a selection of Brian Woolf's invaluable corporate cost saving techniques, plus the table of contents and a brief introduction to this truly indispensable book.   » READ SAMPLE