Shrinking The Corporate Waistline by Brian Woolf   Softback Published September 1992 ISBN: 0963202510   Cover Price: US$14.95

About the Book...

Hundreds of practical cost-cutting ideas from Americas cost and profit leaders, such as:

• Ten quick tell-tale signs of a truly cost conscious company
• how to control overhead costs
• how to communicate cost conscious values to managers, employees, and outside suppliers
• how the right marketing program can help to lower your costs
• Japanese management techniques that will help you lower costs while improving long term sales and profits
• a simple way to minimize salary grade inflation
• how to prepare your company for going on a long term cost diet
• an A-to-Z checklist of cost-cutting tips, ranging from auditor fees to zip pre-sorting your mail!

About the Author...

Brian Woolf is a global leader in loyalty marketing. In addition to writing three definitive works on the subject, Measured Marketing: A Tool to Shape Food Store Strategy, Customer Specific Marketing, and Loyalty Marketing: The Second Act, he spends his time helping retailers develop and strengthen their loyalty programs.

The techniques and metrics he has developed have become guiding principles for those operating some of the world’s most successful programs. He is the President of the Retail Strategy Center, and is a frequent speaker at conferences in the US, Europe and Japan.

Prior to his total commitment to loyalty marketing, his corporate roles included Deputy Managing Director of Progressive Enterprises, a major New Zealand retailer; Chief Financial Officer of Food Lion, a leading US food retailer; and President of One Price Clothing, a women's discount apparel chain. He has an M.Com. (Economics) from Auckland University, New Zealand, and an MBA from the Harvard Business School.

Read a selection of Brian Woolf's invaluable corporate cost saving techniques, plus the table of contents and a brief introduction to this truly indispensable book.