This section contains a selection of speeches and articles by Brian Woolf and others. To provide a sense of history for this topic, I have also included some which were written or presented a number of years ago.

If you have a speech or article you think would be appropriate for inclusion in this section, please send it to Brian Woolf for consideration (click here).

The Triangle of Win
	by Brian Woolf  (March 6, 2008)
Loyalty Marketing or Loyalty Selling?
	This is the foreword from a special publication celebrating the 10th anniversary of Fly Buys (New Zealand), one of the world’s leading coalition programmes, in which Brian Woolf explains why change is so necessary, yet so resisted... by Brian Woolf  (November 9, 2006)
The Beeper Greeter
	You want more higher-spending customers, right? So did Vernon, NY-based Katz Foodtown. While many companies profess to be customer-centric, Foodtown truly is. But what makes this 13-unit retailer so different? by Brian Woolf  (August 30, 2005)
Access Pricing - The Fourth Way
	Pricing strategy has long depended on three key techniques: HI-LO, EDLP, or PUF (profit up front). But now a new Fourth Way, 'Access Pricing', is making an appearance. Brian Woolf explains what it's all about, and why it works so well... by Brian Woolf  (April 9, 2005)
Crazy Prices ... And More!
	How can supermarket operators differentiate themselves from behemoth discounters, with their low costs and prices? High quality meat and produce? A great bakery? Superior service? Yes! Yes! Yes! But there's far more to it - and here's how... by Brian Woolf  (March 18, 2005)
Lessons From Along Loyalty Lane
	At the 9th Annual CRMC (Chicago, June 5, 2003) Brian Woolf, author of 'Loyalty Marketing: The Second Act' described some highly successful food retailers who are doing an outstanding job with CRM. This is a summary of his presentation... by Brian Woolf  (January 23, 2004)
Five critical success factors for planning and launching a loyalty programme
	Five success factors for planning your new customer loyalty programme, and five more for launching it by Malcolm Fowler, EVP Products and Marketing, Ernex, Inc., Canada  (July 17, 2003)
Five more critical success factors for running a loyalty programme
	The final five success factors for customer loyalty, from the third year of your programme onward by Malcolm Fowler, EVP Products and Marketing, Ernex, Inc., Canada  (July 16, 2003)
The Bathtub Report
	Any company armed with a deep understanding of both its cash and customer flows (both in and out) has a competitive advantage over those who do not - and that's what The Bathtub Report is there to give you. by Brian Woolf  (October 6, 2002)
Seven steps to build sales and profits
	One of the biggest mistakes still being made by companies contemplating a loyalty program is that they consider it a clip-on, a fifth wheel, rather than an integral part of the business ... by Brian Woolf  (October 1, 2002)
What is loyalty?
	A critique of the Harvard Business Review article, 'The Mismanagement of Customer Loyalty' by Brian Woolf  (July 30, 2002)
Interview with a pioneer
	The Godfather of retail loyalty marketing by Neil Raphel, Raphel Marketing  (June 29, 2002)
The Genus Report
	A Tool For Category Managers by Brian Woolf  (September 1, 2001)
This is a football!
	An article written for STORES magazine by Brian Woolf  (April 1, 2001)
The inspiration behind the Super H "$avings Plus!" program
	A speech given at the NGA's annual convention, January 1999 by Steve Burrows  (January 28, 1999)
Creating An Holistic Customer Climate
	Shifting Your Corporate Focus From A Product And Process Orientation To A Culture Which Drives Customer Needs To The Core by Brian Woolf  (February 25, 1997)
Measured Marketing: An Update, One Year Later
	A speech given at the Food Marketing Institute's Marketechnics Conference in Houston (February 1995) by R. Scott Ukrop  (February 20, 1995)
Mission Marketing
	Transcript of a speech given at the Food Marketing Institute's Editors' Briefing in Chicago (May 1994) by Daniel J. Lescoe  (May 2, 1994)